Senior Marketing Executive - 12 month FTC

Caravan and Motorhome Club; East Grinstead; On-site; GBP 35,000 - 45,000; Full time

Job summary

The Caravan and Motorhome Club is seeking a Campaign Marketing Specialist to lead multi-channel B2C campaigns with a strong CRM focus. You will manage brief development, content creation, segmentation, deployment and reporting across channels including email, newsletters, app push, SMS and club magazine.

Working with Marketing Managers and product owners, you will define plans, monitor KPIs, and optimise activities.

Qualifications

• Educated to degree level in a related field, or equivalent practical marketing/CRM experience.
• 3+ years delivering multi-channel B2C marketing campaigns with a strong CRM focus.
• Experience across digital media channels for campaigns.
• Ability to manage multiple campaigns, prioritise and meet deadlines.
• Strong written and oral communication and stakeholder management.
• Numerically literate with ability to interpret data and derive insights.

Responsibilities

• Campaign management and execution across CRM, Email, newsletters, app push and SMS.
• Collaborate with Marketing Managers and product owners to identify focus areas.
• Create marketing communication plans with channel owners to meet deadlines.
• Proofread and liaise with teams to ensure accurate information across media channels.
• Monitor campaign performance against KPIs and optimise future activity.
• Assist with budget management, ensuring POs and invoices are processed timely.

Skills

CRM marketing

Multi-channel campaigns

Content creation

Email marketing

Data-driven insights

Stakeholder management

Copywriting

Education

Bachelor's degree or equivalent in marketing/related field

Job description

• Campaign Management and execution of marketing campaigns ensuring use of the most effective communications channels. Including but not limited to CRM, Email, E-Newletter, Club magazine, App push notifications, SMS, from brief development and content creation to segmentation, deployment, and reporting.
• Work closely with the Marketing Managers and product owners to identify key areas of focus and make recommendations that drive marketing performance.
• Responsible for the creation of marketing communication plans - liaising with channel owners to ensure the plans progress and meet deadlines.
• Confident writing and presenting marketing briefs for internal and external agencies.
• Monitor and evaluate the performance of campaigns to ensure that they meet agreed marketing KPIs and make recommendations for future activity.
• Working with our CRM agency to effectively segment and target our member database and deliver highly personalised and relevant messages.
• Execute content creation across all media channels which may include copywriting and image sourcing/curation.
• Proofread and liaise with product teams to ensure the communications contain correct information across all media channels.
• Assist with budget management, ensuring POs and invoices are processed in a timely manner and spend is accurately recorded.
• Ensure all marketing activity adheres to brand positioning and guidelines and conforms to the relevant legal and regulatory frameworks (i.e. DPA, GDPR, PECR, ASA).
• Contributing to market research and competitor analysis.
• Occasional ad-hoc marketing support or project assistance as aligned with team priorities.

Key Tasks/Accountabilities

• Campaign Management and execution of marketing campaigns ensuring use of the most effective communications channels. Including but not limited to CRM, Email, E-Newletter, Club magazine, App push notifications, SMS, from brief development and content creation to segmentation, deployment, and reporting.
• Work closely with the Marketing Managers and product owners to identify key areas of focus and make recommendations that drive marketing performance.
• Responsible for the creation of marketing communication plans - liaising with channel owners to ensure the plans progress and meet deadlines.
• Confident writing and presenting marketing briefs for internal and external agencies.
• Monitor and evaluate the performance of campaigns to ensure that they meet agreed marketing KPIs and make recommendations for future activity.
• Working with our CRM agency to effectively segment and target our member database and deliver highly personalised and relevant messages.
• Execute content creation across all media channels which may include copywriting and image sourcing/curation.
• Proofread and liaise with product teams to ensure the communications contain correct information across all media channels.
• Assist with budget management, ensuring POs and invoices are processed in a timely manner and spend is accurately recorded.
• Ensure all marketing activity adheres to brand positioning and guidelines and conforms to the relevant legal and regulatory frameworks (i.e. DPA, GDPR, PECR, ASA).
• Contributing to market research and competitor analysis.
• Occasional ad-hoc marketing support or project assistance as aligned with team priorities.

Skills & Experience Required

• Educated to degree level in a related field, or equivalent practical marketing/CRM experience.
• 3+years of demonstrated experience delivering multi-channel B2C marketing campaigns with a strong focus on CRM.
• Experience of working on marketing campaigns across a range of digital media channels.
• Ability to work on multiple campaigns at once, prioritise effectively and meet deadlines.
• Strong written and oral communication skills and experience of stakeholder management.
• Proven commercial acumen, ‘numerically literate’, with the ability to interpret data and draw actionable insights.
• Proactive, highly organised, self‑motivated and able to work independently on their own initiative as well as part of a team.
• Excellent copywriting and communication skills with a keen eye for detail.
• Ideally has some experience of UK and Overseas Travel markets.
• A passion for the outdoors, caravanning, or motorhoming is a bonus but not essential.

The Caravan and Motorhome Club is committed to employing a diverse workforce. All applications are treated equally and we recruit purely on the basis of skills and experience. We know our greatest strength is our people, so differences are celebrated, and we strive to create an environment where colleagues feel respected and valued for their unique potential.