CRM Email Marketing Specialist

Institute for Government; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A prominent public policy organization in Greater London is seeking a Marketing Executive to join their Communications team. This role focuses on delivering audience-led marketing campaigns to engage with various stakeholders using Zoho CRM. The ideal candidate will have experience in email campaign execution, a strong detail-oriented approach, and familiarity with digital marketing tools. Applicants should be confident in communicating across teams and delivering impactful campaigns while adhering to compliance regulations.

Qualifications

• Experience with UTM tracking and basic campaign analytics.
• Record of success in shaping digital marketing campaigns.
• Familiarity with CRM segmentation and list hygiene.

Responsibilities

• Execute email campaigns using Zoho CRM.
• Maintain contact records and apply UTM tags.
• Assist with analytics using Google Analytics 4.

Skills

Experience of using Zoho CRM for email campaigns

Familiarity with email campaign best practices

Confidence handling structured data

Excellent attention to detail

Strong communication skills

Familiarity with automation tools

Basic understanding of Google Analytics 4

Exposure to CMS platforms

Awareness of GDPR rules

Tools

Zoho CRM

Google Analytics 4

Google Tag Manager

Excel

Google Sheets

Job description

A prominent public policy organization in Greater London is seeking a Marketing Executive to join their Communications team. This role focuses on delivering audience-led marketing campaigns to engage with various stakeholders using Zoho CRM. The ideal candidate will have experience in email campaign execution, a strong detail-oriented approach, and familiarity with digital marketing tools. Applicants should be confident in communicating across teams and delivering impactful campaigns while adhering to compliance regulations.