Marketing Executive

Lipton Media; Greater London; On-site; GBP 28,000 - 36,000; Full time

Job summary

Lipton Media in London seeks a highly ambitious Marketing Executive to join a fast-growing team, focusing on B2B events for the Public Sector. The role develops your direct marketing skills using email, social media, partnerships, digital marketing, SEO, and campaigns, with full training and growth opportunities.

The ideal candidate holds a marketing degree and has some B2B marketing experience; familiarity with Canva, CMS, analytics, and trends in digital content is a plus.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• Experience in B2B marketing is highly desirable.
• Knowledge of running and maintaining digital marketing and social media strategy.
• Comfort with Canva and basic design tools to brief designers.
• Ability to manage multiple tasks in a fast-paced environment.
• Proficiency in HubSpot, WordPress, SEO and analytics tools.

Responsibilities

• Deliver Email Marketing campaigns.
• Maintain templates for social media assets and collaborate with designers.
• Manage social media strategy and trend-driven initiatives.
• Execute campaigns to promote events and drive traffic.
• Oversee branding and messaging across materials and communications.
• Prepare weekly newsletters on LinkedIn and HubSpot; manage paid LinkedIn campaigns.

Skills

Email marketing

Social media strategy

Content development

Canva

HubSpot

WordPress

SEO

Google Analytics 4

Education

Bachelor’s degree in marketing/communications

Tools

Canva

WordPress

Google Analytics 4

Google Search Console

SEMrush

Job description

• Leading independent media events business seeks a highly ambitious and talented marketing executive to join their fast-growing team. Our client delivers leading b2b events focused primarily on the Public Sector. Your Role: This role will provide an excellent opportunity to develop your B2B direct marketing skills, using a mix of marketing methods, such as email, social media, partnerships, digital marketing, SEO, advertising and contra deals.

Marketing Executive – Events

London

Leading independent media events business seeks a highly ambitious and talented marketing executive to join their fast-growing team.
Our client delivers leading b2b events focused primarily on the Public Sector.

Your Role:

This role will provide an excellent opportunity to develop your B2B direct marketing skills, using a mix of marketing methods, such as email, social media, partnerships, digital marketing, SEO, advertising and contra deals.

Working in a fast-paced, fun environment, the successful candidate will be creative, have a degree (ideally in marketing) and ideally some basic b2b marketing skills across email and social.

Full training will be provided with much opportunity for growth and development in this dynamic company.

Core responsibilities:

• Email Marketing campaigns
• Maintain and organise templates for social media assets and implement ongoing asset improvements, working with designers.
• Manage their social media strategy: not only supporting CMS managers and designers, but also innovating to push their strategy forward following trends.
• Execute marketing campaigns to promote events – drive traffic towards their events.
• Oversee branding and messaging consistency across marketing materials, events, and communications, supported by central teams.
• Compile and send weekly newsletters on LinkedIn and Hubspot, and manage paid LinkedIn campaigns.

Profile:

• Bachelor’s degree in marketing, communications, or a related field; a master’s degree is a plus.
• Any b2b marketing experience is highly desirable
• An understanding of running and maintaining digital marketing and social media strategy, and content development.
• Comfortable using Canva and other basic design tools, with the ability to create simple visuals, brief designers clearly, review creative work, and stay up to date with trends in video, podcasts, and digital content to guide editors.
• Ability to work on multiple tasks effectively in a fast-paced environment.
• Proficient in HubSpot, Canva, Microsoft Office (including Excel), and familiar with WordPress, SEO, and analytics tools such as Google Analytics 4, Google Search Console, and SEMrush.