Marketing Manager

Lipton Media; Dorking; On-site; GBP 45,000 - 55,000; Full time

Job summary

Lipton Media is seeking a Marketing Manager - Events to own end-to-end attendee marketing for flagship Aviation events in Surrey. You will drive demand generation, manage online and offline campaigns and collaborate across the Marketing Director, Managing Director and Delegates Sales to maximize attendance.

The role offers complete bottom-line responsibility, with scope to lead junior teammates and deliver measurable ROI through targeted marketing programs and partnerships with associations and

Qualifications

• 4+ years marketing experience preferred, ideally gained within conferences.
• Commercial mindset – Experience in driving leads and footfall with a focus on conversion and ROI.
• Experience with digital marketing (SEO & SEM, social media etc.)
• Excellent written & oral communication skills, a creative problem solver, detail focused and analytically inclined.
• Ability to work independently under tight deadlines.
• Self-driven, results-oriented, with a positive outlook.

Responsibilities

• Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor reg’s and to drive attendance to the show
• Establish close working relationships with their exhibitor clients to create extended campaigns and outreach.
• Forging mutually beneficial marketing partnerships with associations and publications with the goal of driving visitor attendance.
• Utilising a full range of online marketing tactics, including social media, SEO and PPC
• Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.
• Preparing all promotional copy and collateral for internal and client use
• Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget.

Skills

Marketing strategy

Lead generation

Digital marketing

SEO/SEM

Communication skills

Analytics

Job description

Marketing Manager - Events

£45,000 - £55,000 Base + Bonus

Surrey

Leading independent media events business seeks highly accomplished Events Marketing Manager to join their high growth business working across a portfolio of flagship Aviation Events!

As Events Marketing Manager, you will have complete bottom‑line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics.

Focused on demand generation and driving leads along the sales funnel you will be working in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry. There is also scope to manage junior members of the team.

Key Responsibilities:

• Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor reg’s and to drive attendance to the show
• Establish close working relationships with their exhibitor clients to create extended campaigns and outreach.
• Forging mutually beneficial marketing partnerships with associations and publications with the goal of driving visitor attendance.
• Utilising a full range of online marketing tactics, including social media, SEO and PPC
• Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.
• Preparing all promotional copy and collateral for internal and client use
• Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget.

Profile of Experience:

• 4+ years marketing experience preferred, ideally gained within conferences
• Commercial mindset –Experience in driving leads and footfall with a focus on conversion and ROI Experience with digital marketing (SEO & SEM, social media etc.)
• Excellent written & oral communication skills Is a creative problem solver, detail focused and analytically inclined.
• Ability to work independently under tight deadlines
• Self-driven, results-oriented, with a positive outlook