Marketing Executive

Veolia Group; Cannock; Hybrid; GBP 27,000 - 33,000; Full time

Benefits offered by this job

25 days annual leave

Company pension

Discounts on groceries and retailers

Health and wellbeing resources

Volunteer day

Training and development opportunities

Financial wellbeing support

Job summary

Veolia Group is seeking a marketing professional to drive ABM initiatives in a hybrid Cannock-based role. You will support the ABM Manager, conduct targeted research, and craft tailored engagement campaigns across multiple channels, ensuring brand alignment and effective messaging.

The role requires strong communications, copywriting, and CRM/marketing automation experience, with a focus on B2B environments and stakeholder mapping. Flexible learning and development opportunities are provided.

Qualifications

• Previous marketing experience, preferably in B2B environments.
• Experienced with research tools and techniques.
• Familiarity with Stakeholder mapping.
• Communications experience, including planning and copywriting.
• Experience in utilising digital tools to improve prospect engagement.
• Experience using CRM and marketing automation platforms, Salesforce and Marketing Cloud preferred.
• Understanding of brand marketing.

Responsibilities

• Accountable for supporting the ABM Manager in the delivery of the ABM strategy.
• Conduct research of high-value target accounts, key stakeholders and the offering to ensure communication resonates with the right decision makers.
• Develop tailored, 1:1 and 1:Few engagement campaigns, derived from the insights. This should include messaging matrix development, content planning, execution strategy, which ensures our brand tone of voice and brand messaging.
• Execute multi-channel ABM campaigns across current marketing automation software. Utilising full Marketing tech stack.
• Plan and execute relevant account-specific events (e.g. roundtables, VIP webinars) creating targeted marketing collateral.
• Responsibility for content development supporting individual and the wider ABM team campaigns across a variety of online and offline platforms.
• Collaborate with cross-functional teams, including wider marketing, business development, policy and technical to ensure alignment and maximise the impact of ABM initiatives.
• Ensuring the alignment of messaging, content and delivery channels, as well as managing expectations of projects and working to a deadline to support the team and wider business.
• Responsible for relationship building and nurturing across target accounts to deliver marketing qualified contacts.
• Ownership of campaign metrics and performance measurement via KPI’s to measure the effectiveness of campaigns.
• Ensuring all Marketing generated data is managed legally and appropriately.
• Ownership of personal development plan to self-develop in marketing and professional skills, ensuring you are keeping on top of your specialism and up-to-date on prospect news and new trends in the marketing industry.

Skills

Marketing experience

Research tools

Stakeholder mapping

Communication & copywriting

Digital tools for prospect engagement

CRM & marketing automation (Salesforce

Job description

Ready to find the right role for you?Salary: £30,000 dependant on experience and other Veolia benefitsHours: 40 hours per weekLocation:Hybrid working in our Cannock officeWhen you see the world as we do, you see the chance to help the world take better care of its resources and help it become a better place for everyone. It's why we're looking for someone who's just as committed as we are, to push for genuine change and bring our ambition of Ecological Transformation to life.We know that everyone here at Veolia can help us work alongside our communities, look after the environment and contribute to our inclusive culture.What we can offer you:25 days of annual leaveAccess to our company pension schemeDiscounts on everything from groceries to well known retailersAccess to a range of resources to support your physical, mental and financial health; so you can lean on us whenever you need toOne paid days leave every year to volunteer and support your communityOngoing training and development opportunities, allowing you to reach your full potentialStream - Employee financial wellbeing support: early access to your earned pay, savings, budgeting, financial coaching & rewards.Key responsibilities:Accountable for supporting the ABM Manager in the delivery of the ABM strategy.Conduct research of high-value target accounts, key stakeholders and the offering to ensure communication resonates with the right decision makers. This should include insights generation and stakeholder mapping.Develop tailored, 1:1 and 1:Few engagement campaigns, derived from the insights. This should include messaging matrix development, content planning, execution strategy, which ensures our brand tone of voice and brand messaging.Execute multi-channel ABM campaigns across current marketing automation software. Utilising full Marketing tech stack.Plan and execute relevant account-specific events (e.g. roundtables, VIP webinars) creating targeted marketing collateral.Responsibility for content development supporting individual and the wider ABM team campaigns across a variety of online and offline platforms.Collaborate with cross-functional teams, including wider marketing, business development, policy and technical to ensure alignment and maximise the impact of ABM initiatives. Ensuring the alignment of messaging, content and delivery channels, as well as managing expectations of projects and working to a deadline to support the team and wider business.Responsible for relationship building and nurturing across target accounts to deliver marketing qualified contacts.Ownership of campaign metrics and performance measurement via KPI’s to measure the effectiveness of campaigns.Ensuring all Marketing generated data is managed legally and appropriatelyOwnership of personal development plan to self-develop in marketing and professional skills, ensuring you are keeping on top of your specialism and up-to-date on prospect news and new trends in the marketing industry.What we're looking for;Previous marketing experience, preferably in B2B environmentsExperienced with research tools and techniquesFamiliarity with Stakeholder mappingCommunications experience, including planning and copywritingExperience in utilising digital tools to improve prospect engagementExperience using CRM and marketing automation platforms, Salesforce and Marketing Cloud preferredUnderstanding of brand marketingWhat’s next?Apply today, so we can make a difference for generations to come.We're proud to have been named as one of The Sunday Times Best Places to Work for three consecutive years in 2023, 2024 and 2025. This consistent recognition reflects our commitment to our people, demonstrating that Veolia is not just transforming the environment, we're also transforming what it means to have a rewarding, purposeful career.We're dedicated to supporting you throughout your application journey, offering adjustments where reasonable and appropriate. As a proud Disability Confident Employer, we will offer an interview to applicants with a disability or long-term condition who opt-in to the Disability Confident scheme, and meet the minimum criteria for our roles.We're also committed to ensuring that all applicants and colleagues receive fair treatment without discrimination on any grounds, aiming to create a diverse and inclusive workplace where everyone can thrive.