Marketing Executive

Peters; Birmingham; Hybrid; GBP 25,000 - 30,000; Full time

Job summary

Peters, a leading specialist supplier of books and library furniture to schools and libraries in the UK, is seeking a Marketing Executive. You will write engaging copy and help manage campaigns across online and offline channels.

Based in our central Birmingham office, 4 days on site and 1 day from home, you will develop content, update the website via CMS, and monitor campaign performance across email, social media, SEO and PPC.

Qualifications

• Minimum of one year’s experience in a marketing role.
• Qualified marketer to degree level or proven record of achievement.
• Strong copywriting and content creation abilities.
• Knowledge of social media, email marketing and SEO.

Responsibilities

• Support creation and execution of marketing campaigns across channels (online and offline).
• Produce engaging content for website, blog, emails and social media.
• Ensure campaigns are on-brand with strong visual appeal and create graphics as required.
• Update website content via CMS and optimise for SEO/GEO.
• Monitor campaign results and provide analysis to inform future activity.

Skills

Copywriting

Content creation

SEO

Social media management

Email marketing

PPC

CMS

Attention to detail

Education

Degree in Marketing or related field

Tools

CMS

Job description

Are you a marketing professional with a passion for books and reading for pleasure? An exciting opportunity has arisen for a new Marketing Executive to join the team at Peters, a leading specialist supplier of books and library furniture to schools and libraries across the UK and internationally.

If you have a flair for writing engaging, customer focused copy, and would like to support with creating and managing compelling marketing campaigns both online and offline, we’d love to hear from you.

The successful applicant will play a key role in our marketing to schools and educational settings, supporting across all channels including direct mail, web, email marketing, social media, SEO and PPC.

Applicants should have a minimum of one year’s experience in a marketing role and should be a qualified marketer to degree level and/or with a proven record of achievement.

Key responsibilities:

• To support in the creation and execution of compelling marketing campaigns across all channels online and offline, including direct mail, web, email marketing, social media (Instagram, Facebook, LinkedIn), SEO and PPC
• To produce engaging content and copy for our website, blog, email campaigns and social media, to attract and convert our target audience
• To ensure Peters’ marketing across all channels is on brand and has strong visual appeal, and to create graphics as required
• To update Peters’ website content using our CMS, ensuring it is up-to-date, regularly refreshed and optimised for SEO/GEO
• To monitor campaign responses and provide analysis to help measure the effectiveness of all marketing campaigns and inform future activity

The successful applicant should:

• Have a minimum of one year’s experience in a marketing role, and should either be a qualified marketer to degree level or with a proven record of achievement
• Be results driven and have strong attention to detail
• Be an excellent, customer-focused copywriter and content creator
• Have knowledge and experience of social media, email marketing and SEO
• Be comfortable liaising, and negotiating, with publishers, suppliers, partners and customers
• Be well organised with good time-management skills and ability to juggle multiple priorities
• Enjoy working as part of a team

Experience of or an interest in the publishing and education sectors are desirable, but not essential.

The details:

• Reports to: Marketing Manager
• Working hours: Full-time 37.5 hours per week, but flexibility required to accommodate the needs of the business
• Contract type: Permanent, full-time
• Location: Based at our central Birmingham office (120 Bromsgrove Street, Birmingham, B5 6RJ) 4 days per week with the opportunity to work from home 1 day per week. (Six-month probation period to be completed full-time on-site in Birmingham office.)
• Salary - £27.5K per annum