Marketing Executive

Confidential; Oxford; On-site; GBP 30,000 - 40,000; Full time

Job summary

Confidential, based in Oxfordshire, is seeking a Marketing Executive to join a growing team. You will own brand consistency across assets and drive multi-channel campaigns to boost awareness, leads and revenue.

Reporting to the Marketing Manager, you will optimise D2C and B2B funnels, conduct keyword research, manage SEO and content, and work with social media, email marketing, events, and CRM data hygiene to improve performance.

Qualifications

• Previous marketing experience in B2C and/or B2B.
• Marketing generalist with ability to wear multiple hats and adapt to priorities.
• Strong content marketing and storytelling skills for SEO-optimised narratives.
• Data-driven decision-making using GA4, CRM reports, and related tools.
• Proactive and autonomous performer with growth mindset.
• Hands-on CRM experience is essential.

Responsibilities

• Brand: maintain consistency of core brand values and visual identity across assets (website, social, email, print).
• Campaigns and Email Marketing: develop, execute and optimise multi-channel campaigns to drive conversion.
• A/B testing: test subject lines, CTAs, and content to improve performance.
• SEO/Content/Design: create and optimise landing pages, blogs, and marketing collateral.
• Keyword research and on-page SEO best practices to boost organic rankings.
• Design marketing materials using brand guidelines for social posts, brochures, and presentations.
• Social media: grow presence on LinkedIn and Instagram for B2B and D2C audiences.
• Events: coordinate with event partners for conferences and activities.
• CRM: maintain data hygiene, deduplication, tagging.
• Performance Marketing: visualise and interpret performance data to inform decisions.

Skills

B2C/B2B marketing

Content marketing

Data-driven decisions

CRM experience

Autonomous

Growth mindset

Tools

HubSpot

Canva

Adobe Suite

Figma

Brevo

Shopify

Job description

Marketing Executive

Oxfordshire

£30-40k

VR/10568

A fantastic opportunity has arisen for a skilled Marketing Executive to join a successful and well-established company based in Oxfordshire, who are part of a large international group. They are now embarking on an exciting phase of growth and this is a new role to help increase their impact and reach.

This role is perfect for an all round marketer who thrives in a fast-paced environment and enjoys building from the ground up.

Reporting to the Marketing Manager, the Marketing Executive will primarily focus on D2 C and B2 B funnels optimisation. Your work will directly contribute to brand awareness, lead generation, and revenue growth.

Your role will involve:

• - Brand - Keep consistency within the company's core brand values, tone, and visual identity across all customer-facing assets (website, social media, email, print, etc.).
• - Campaigns and Email Marketing - Develop, execute, and optimise multi-channel campaigns (email, social, paid, organic) to drive conversion.
• - A/B test subject lines, CTAs, and content to refine performance.
• - SEO, Content and Design - Create and optimise landing pages, blog posts,and marketing collateral.
• - Conduct keyword research and implement on-page SEO best practices (meta tags, headers, internal linking) to improve organic search rankings.
• - Design on marketing materials (social posts,brochures, presentations) using brand guidelines
• - Social media - Manage and grow the company's presence on LinkedIn (B2 B) and Instagram (D2 C and B2 B), tailoring content for each audience.
• - Events - Coordinate with event partners to ensure seamless execution of conferences and planned activities
• - CRM - Maintain data hygiene in the CRM (e.g., deduplication, missing information, tagging)
• - Performance Marketing - Collect, visualise, and interpret performance data to inform decisions.

You will be the ideal candidate due to your:

• - Previous marketing experience in B2 C and/or B2 B.
• - Marketing generalist mindset: Comfortable wearing multiple hats and adapting to evolving priorities
• - Strong content marketing and storytelling skills: Ability to craft SEO-optimised narratives for diverse audiences.
• - Data-driven decision-making: Proficient in analysing metrics (GA4, CRM reports and more) to optimise campaigns.
• - Proactive and autonomous.
• - Growth mindset: Curious, resourceful, and always seeking to learn and improve.
• - Hands-on CRM experience.

Desirable

• - HubSpot knowledge and/or certification
• - Canva or designing tools (Adobe Suite, Figma)
• - Brevo or other email marketing tools
• - E-commerce platform i.e Shopify
• - SEO/SEM knowledge: Basic understanding of technical SEO, backlinking, and paid search strategies
• - Project Management: Ability to juggle multiple deadlines.