Marketing Executive - Books & Education Campaigns

Peters; Birmingham; Hybrid; GBP 25,000 - 30,000; Full time

Job summary

Peters, a leading specialist supplier of books and library furniture to schools and libraries in the UK, is seeking a Marketing Executive. You will write engaging copy and help manage campaigns across online and offline channels.

Based in our central Birmingham office, 4 days on site and 1 day from home, you will develop content, update the website via CMS, and monitor campaign performance across email, social media, SEO and PPC.

Qualifications

• Minimum of one year’s experience in a marketing role.
• Qualified marketer to degree level or proven record of achievement.
• Strong copywriting and content creation abilities.
• Knowledge of social media, email marketing and SEO.

Responsibilities

• Support creation and execution of marketing campaigns across channels (online and offline).
• Produce engaging content for website, blog, emails and social media.
• Ensure campaigns are on-brand with strong visual appeal and create graphics as required.
• Update website content via CMS and optimise for SEO/GEO.
• Monitor campaign results and provide analysis to inform future activity.

Skills

Copywriting

Content creation

SEO

Social media management

Email marketing

PPC

CMS

Attention to detail

Education

Degree in Marketing or related field

Tools

CMS

Job description

Peters, a leading specialist supplier of books and library furniture to schools and libraries in the UK, is seeking a Marketing Executive. You will write engaging copy and help manage campaigns across online and offline channels.

Based in our central Birmingham office, 4 days on site and 1 day from home, you will develop content, update the website via CMS, and monitor campaign performance across email, social media, SEO and PPC.