Marketing Executive

Hachette UK; United Kingdom; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Private medical insurance

Dental insurance

Pension scheme

Staff discounts

Job summary

Octopus, a division of Hachette UK, is seeking a Marketing Executive. You will create, plan and deliver consumer marketing campaigns across digital and print, partnering with authors, agents and brand partners to ensure books reach their audiences.

You will lead seasonal campaigns and work with the Group Marketing team on paid advertising to drive sales. You’ll collaborate with Editorial, Publicity, Design and Sales, manage budgets, and communicate plans across the business.

Qualifications

• Experience in creating targeted consumer marketing campaigns across digital and print.
• Ability to plan and deliver campaigns from ideation through to reporting results.
• Experience with both organic and paid social media and basic digital design tools.

Responsibilities

• Create, plan and deliver consumer marketing campaigns across digital and print.
• Secure brand partnerships to maximise visibility of titles.
• Collaborate with Group Marketing on paid advertising to drive book sales.
• Lead seasonal campaigns to sustain sales for backlist titles.
• Develop relationships with internal stakeholders and manage marketing plans and budgets.

Skills

Creative thinking

Campaign planning

Social media marketing

Budget management

Communication skills

Team collaboration

Adobe Creative Suite

Tools

Adobe Creative Suite

Job description

Who we are and what we do

Octopus publish books for everyone. We love to enlighten, nourish, entertain and inspire readers and listeners everywhere. Publishing across three strands - Colour, Voices and Wellbeing - Octopus is a leading non-fiction publisher with a growing fiction list under our Brazen imprint. Our Marketing and Publicity team works across the breadth of publishing at Octopus: on cookery to prize-winning non-fiction,; breakout fiction to expert-led wellness titles; brand food, drink and interiors to trending crafts and gifts.

Octopus is a division of Hachette, one of the largest publishing groups in the UK, with 10 publishing divisions and over 60 imprints. Everyone here is proud to be in the business of opening doors and minds.

What you'll be doing

As Marketing Executive at Octopus no day will be the same - you'll be working on a range of titles from established cookery writers to tie-ins from up-and-coming food & drink brands, ground-breaking narrative non-fiction to expert-led wellness books, thrilling new fiction from our Brazen imprint to beautiful coffee table and gift books.

You’ll be creating, planning and delivering consumer marketing campaigns across digital and print, working closely with authors, agents and brand partners to ensure our books find their audiences. You’ll aim to secure suitable brand partnerships that help maximise visibility of our titles, and will closely with our Group Marketing team on paid advertising that drives book sales. You’ll lead on your own seasonal campaigns that help sustain sales for our backlist titles. You’ll develop strong relationships with key internal stakeholders including Editorial, Publicity, Design and Sales and will regularly communicate marketing plans across the business. You’ll pay close attention to budgets, and will consistently look for new and exciting ways to promote books, engage retailers, and reach new readers.

Who we are looking for

We’re looking for a creative marketer who is bursting with ideas, and able to turn those ideas into targeted campaigns that convince audiences to buy our books. This role is perfect for a Marketing Assistant ready for their next step and to take the lead on their own campaigns.

In this role you’ll collaborate closely with your colleagues in Marketing and Publicity as well as Sales and Editorial, always thinking about how to make a campaign truly effective, from initial ideas and planning through to reporting and reflecting on results. You’ll have experience in both organic and paid for social media, and you’ll be familiar with some basic digital design tools. You’ll be able to multi-task across a wide range of campaigns, and able to prioritise and manage your time in order to deliver your work on time and within budget. You’ll have excellent communications skills and be comfortable presenting to both internal and external stakeholders. You’ll be curious to try new ways of reaching new audiences, whilst also thinking about how you can measure impact and return on time and investment. And you’ll be very happy working as part of a close-knit team, learning new skills in a supportive environment and enthusiastic about the breadth of publishing at Octopus.

What we offer

Our staff are our greatest asset, and our benefits reflect this:

• 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
• Private medical insurance
• Dental insurance
• Generous pension schemes
• Rent deposit loans
• 2 community days per year
• Summer hours (finishing at 1pm on Fridays during the summer months)
• Retail discounts through Hachette rewards
• Cycle to Work scheme
• Eye care vouchers
• Wide-ranging training library
• Development programmes (including mentoring)
• Up to 70% off book purchases
• A charity bookshelf
• An active range of staff-led employee networks that are voluntary, including AgeWise, Gender Balance, Thrive, Pride, All Together, Wellbeing, Women in Techand religious networks
• Season ticket loans
• And much more!

The role will be based at our London or Sheffield office, with a blend of in-office (3 days) and homeworking (2 days) per week.

Our commitment

Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.

We want everyone to have the opportunity to perform at their best during our recruitment process. If you need any adjustments, you can let us know at the ‘Reasonable Adjustments’ section of your application. We’ll make sure you’re supported throughout the process.

The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit https://btbs.org/grants.