Marketing, Events & Membership Manager

Bembridge Sailing Club; Bembridge; On-site; GBP 35,000 - 42,000; Full time

Job summary

Bembridge Sailing Club is seeking a Marketing, Events & Membership Manager to drive membership growth, events revenue and the club's profile. The role combines sales, marketing, events and communications to modernise approaches while honouring club traditions.

The role emphasizes proactive membership recruitment, end-to-end events management, and a strong digital/PR presence to engage new and younger audiences while sustaining the club's welcoming ethos.

Qualifications

• Experience in sales/marketing/events.
• Strong communication and relationship-building skills.
• Proven ability to grow memberships and revenue.

Responsibilities

• Develop membership sales strategy and retention reporting.
• Plan and sell year-round events, manage bookings.
• Lead marketing, brand, partnerships and sponsorships.
• Manage social media, content calendar and campaigns.
• Foster business development through local partnerships.
• Coordinate newsletters, website content and PR.
• Enhance member experience and feedback processes.
• Oversee website updates and general admin.

Skills

Sales

Marketing

Events management

CRM

Social media

Analytics

Business development

Communications

Tools

CRM

Email marketing tools

CMS

Job description

MRKETING, Events & Membership Manager

Bembridge Sailing Club

Reports ToGeneral Manager / SecretarySalary~£35,000 + KPI bonus

LocationBembridge & Isle of Wight; occasional mainland visitsEmploymentFull-time

Purpose: Drive membership growth, event revenue and the Club's profile through sales, marketing, events and communications — modernising the Club's approach while respecting its traditions.

Key Responsibilities

• Membership Sales: proactive recruitment strategy, open days/taster events, enquiry pipeline & retention reporting
• Events & Events Sales: year-round events programme, venue sales for private/corporate functions, end-to-end booking management
• Marketing & Brand: annual marketing plan, partnerships, sponsorships, media coverage
• Social Media & Digital: manage all channels, content calendar, campaigns targeting new/younger audiences, analytics
• Business Development: local business & tourism partnerships, sponsorships, networking
• Communications: newsletters, email campaigns, website content, PR
• Member Experience: ambassador role, strong first impressions, member integration & feedback
• Website restructure and management
• General Administration office duties

Key Performance Indicators

• New enquiries, recruits, conversion & retention rates
• Event bookings and revenue; sponsorship value
• Social media growth, website traffic, digital enquiries
• Engagement from younger members and new sailing audiences

Person Specification

Essential: Sales/marketing/events experience; strong communication & relationship-building; proven business development; project management; social media literacy; creative, self-directed and professional.

Desirable: Sailing/yacht club or hospitality background; marine industry knowledge; CRM/email marketing experience; photography/video/design skills; existing local business network.

Personal Attributes

Proactive, commercially aware, creative, people-focused, confident, organised, enthusiastic, professional, forward-thinking, and respectful of the Club's tradition.

Overall Objective

Grow membership and revenue, raise the Club's profile and attract new audiences — while keeping Bembridge Sailing Club a welcoming, successful, forward-thinking private sailing club.