Head of Marketing

Todd Hayes; Southampton; On-site; GBP 90,000 - 130,000; Full time

Job summary

Todd Hayes Ltd seeks a dynamic Head of Marketing to shape the global marketing strategy for a renowned luxury sailing yacht brand. You will lead a high-performance team and drive campaigns across digital, events, PR and international shows to build brand equity and revenue in marine and luxury segments.

The role reports to the CEO and requires a commercially focused leader with strong brand storytelling, CRM excellence and a track record in international markets. Equal opportunities employer.

Qualifications

• Strong understanding of brand storytelling, audience segmentation and customer lifecycle management.
• Proven leadership experience within a senior marketing role, ideally withing the marine, luxury or lifestyle sectors.
• Experience developing and delivering successful multi-channel marketing campaigns.
• Strong understanding of the luxury marine market.
• Experience working across international markets and positioning high-value products.
• Strong digital marketing, analytics and CRM experience; HubSpot experience would be advantageous.
• Excellent communication and written skills.
• Strong stakeholder management and project management skillsCommercially focused and results driven, with the ability to demonstrate marketing ROI.
• Experience managing, developing and motivating high-performing teams.
• A strategic thinker with excellent attention to detail and decision-making skills.
• Creative, influential and comfortable working in a fast-paced environment.
• A genuine passion for the marine industry.

Responsibilities

• Develop and implement a comprehensive global marketing strategy to strengthen our clients brand position, support sales and increase market share.
• Work closely with senior leadership to align marketing activity with business goals and revenue targets.
• Lead global marketing campaigns and new product launches, ensuring consistent and compelling messaging.
• Develop targeted marketing initiatives to promote a comprehensive range of Service offerings and generate additional revenue streams.
• Lead market research to identify customer insights, opportunities and emerging trends.
• Safeguard and evolve the brand identity across digital, PR, print, events and partnerships.
• Develop compelling content strategies showcasing their product, performance, design, adventures, owner stories and lifestyle appeal.
• Oversee digital strategy, website performance, SEO, social media, paid media and CRM activity.
• Lead PR activity and develop strategic relationships with luxury, lifestyle and marine media.
• Oversee international boat shows, private views, owner events and lifestyle partnerships.
• Develop partnerships with influencers, marine media and relevant luxury brands.
• Lead, inspire and develop the marketing team, creating a creative and results-driven culture.
• Work closely with Sales, Design and Aftersales to deliver a seamless customer experience and support commercial success.
• Manage external agencies and ensure exceptional creative and media delivery.
• Define and monitor KPIs, campaign ROI and marketing performance.
• Manage the global marketing budget in line with business priorities and commercial objectives.

Skills

Brand storytelling

Leadership experience

Multi-channel marketing

Luxury/marine market knowledge

Digital marketing & CRM

Communication skills

Stakeholder management

Strategic thinking

Team development

Project management

ROI demonstration

Education

Degree educated

CIM qualification desirable

HubSpot experience desirable

Tools

HubSpot CRM

Job description

Head of Marketing

Our prestigious manufacturing client are currently seeking a new Head of Marketing to lead the development and execution of their global marketing strategy, driving brand awareness, customer engagement and commercial growth across marine and luxury sectors. Working closely with Sales, Design, Aftersales and Senior Leadership, you will lead a high-performing marketing team and oversee integrated campaigns across digital, PR, social media, content, events, partnerships and international boat shows. Reporting to the CEO, this is an exciting opportunity for a commercially focused marketing leader to shape the next chapter of one of the world's most recognised luxury sailing yacht brands.

Knowledge, Skills & Experience

• Strong understanding of brand storytelling, audience segmentation and customer lifecycle management
• Proven leadership experience within a senior marketing role, ideally withing the marine, luxury or lifestyle sectors
• Experience developing and delivering successful multi-channel marketing campaigns
• Strong understanding of the luxury marine market
• Experience working across international markets and positioning high-value products
• Strong digital marketing, analytics and CRM experience; HubSpot experience would be advantageous
• Excellent communication and written skills
• Strong stakeholder management and project management skillsCommercially focused and results driven, with the ability to demonstrate marketing ROI
• Experience managing, developing and motivating high-performing teams
• A strategic thinker with excellent attention to detail and decision-making skills
• Creative, influential and comfortable working in a fast-paced environment
• A genuine passion for the marine industry

Qualifications

• Degree educated
• CIM qualification desirable
• Experience with HubSpot or similar CRM platforms desirable

Main Responsibilities

• Develop and implement a comprehensive global marketing strategy to strengthen our clients brand position, support sales and increase market share
• Work closely with senior leadership to align marketing activity with business goals and revenue targets
• Lead global marketing campaigns and new product launches, ensuring consistent and compelling messaging
• Develop targeted marketing initiatives to promote a comprehensive range of Service offerings and generate additional revenue streams
• Lead market research to identify customer insights, opportunities and emerging trends
• Safeguard and evolve the brand identity across digital, PR, print, events and partnerships
• Develop compelling content strategies showcasing their product, performance, design, adventures, owner stories and lifestyle appeal
• Oversee digital strategy, website performance, SEO, social media, paid media and CRM activity
• Lead PR activity and develop strategic relationships with luxury, lifestyle and marine media
• Oversee international boat shows, private views, owner events and lifestyle partnerships
• Develop partnerships with influencers, marine media and relevant luxury brands
• Lead, inspire and develop the marketing team, creating a creative and results-driven culture
• Work closely with Sales, Design and Aftersales to deliver a seamless customer experience and support commercial success
• Manage external agencies and ensure exceptional creative and media delivery
• Define and monitor KPIs, campaign ROI and marketing performance
• Manage the global marketing budget in line with business priorities and commercial objectives

If you are a commercially driven marketing leader with a passion for luxury, sailing and exceptional brands, and want to shape the future of one of the world's most renowned bluewater sailing yacht brands, we would love to hear from you.

Todd Hayes Ltd is an equal opportunities employer.