Marketing Effectiveness Manager - Hybrid, Data-Driven

Lloyds Banking Group; West of England; Híbrido; GBP 61 000 - 68 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Pension up to 15%

Annual bonus

Share schemes

Discounted shopping

30 days holiday

Wellbeing initiatives

Parental leave

Resumo da oferta

Lloyds Bank plc is seeking a Marketing Effectiveness Manager to translate data into strategic recommendations across Digital, Social, CRM and ATL channels. You will lead measurement frameworks, post-campaign analyses and provide insights to optimise future marketing strategies.

The role sits in a hybrid environment with generous benefits and opportunities within the Brands, Marketing & Experience team. You will partner with customer- and product-focused teams to drive performance and innovation.

Qualificações

• Proven experience in an analytical marketing role with data-driven decision making.
• Clear understanding of marketing metrics, measurement frameworks, attribution models and MMM.
• Experience with digital, social, CRM and ATL channels is a plus.

Responsabilidades

• Evaluate the impact of marketing activity across channels and develop measurement frameworks.
• Conduct post-campaign analyses and provide actionable insights to shape strategies.
• Collaborate with analytics, full-funnel marketing and agency teams to improve performance.

Conhecimentos

Analytical marketing

Marketing metrics

Data-driven decisions

Ferramentas

GA4

Adobe Analytics

Excel

Power BI

Descrição da oferta de emprego

Lloyds Bank plc is seeking a Marketing Effectiveness Manager to translate data into strategic recommendations across Digital, Social, CRM and ATL channels. You will lead measurement frameworks, post-campaign analyses and provide insights to optimise future marketing strategies.

The role sits in a hybrid environment with generous benefits and opportunities within the Brands, Marketing & Experience team. You will partner with customer- and product-focused teams to drive performance and innovation.