Marketing Effectiveness & Insights Lead

Lloyds; West of England; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Holiday allowance

Flexible working

Private medical insurance

Share plans

Pension

Job summary

Lloyds is seeking a commercially minded Marketing Effectiveness Manager to join our Brands, Marketing & Experience team. You will evaluate the impact of marketing activity across all channels—Digital, Social, CRM, and ATL—and lead the development of measurement frameworks and post-campaign analysis.

Partner with Consumer Marketing teams and work closely with analytics, full-funnel marketing, channel and media agency teams to translate complex data into clear insights and strategic

Qualifications

• Specific experience with B2B marketing effectiveness
• Strategic, commercial mindset with passion for data-driven decision making
• Proven experience in an analytical marketing role focusing on portfolio performance, modelling or insights
• Clear understanding of marketing metrics, measurement frameworks, attribution models and MMM

Responsibilities

• Evaluate impact of marketing activity across all channels: Digital, Social, CRM and ATL
• Lead development of measurement frameworks and post-campaign analysis
• Provide actionable insights to shape future marketing strategies
• Partner with Consumer Marketing teams and collaborate with analytics, full-funnel marketing, channel and media agencies
• Translate complex data into clear insights and strategic recommendations
• Stay on top of emerging marketing trends, tools and benchmarks to keep strategies innovative

Skills

Marketing analytics

Data-driven decision making

GA4

Adobe Analytics

Excel

Power BI

Attribution modelling

Marketing mix modelling

Tools

GA4

Adobe Analytics

Excel

Power BI

Job description

Lloyds is seeking a commercially minded Marketing Effectiveness Manager to join our Brands, Marketing & Experience team. You will evaluate the impact of marketing activity across all channels—Digital, Social, CRM, and ATL—and lead the development of measurement frameworks and post-campaign analysis.

Partner with Consumer Marketing teams and work closely with analytics, full-funnel marketing, channel and media agency teams to translate complex data into clear insights and strategic