Marketing Effectiveness Manager

Lloyds; West of England; Hybrid; GBP 55.000 - 85.000; Vollzeit

Benefits dieser Stelle

Holiday allowance

Flexible working

Private medical insurance

Share plans

Pension

Zusammenfassung

Lloyds is seeking a commercially minded Marketing Effectiveness Manager to join our Brands, Marketing & Experience team. You will evaluate the impact of marketing activity across all channels—Digital, Social, CRM, and ATL—and lead the development of measurement frameworks and post-campaign analysis.

Partner with Consumer Marketing teams and work closely with analytics, full-funnel marketing, channel and media agency teams to translate complex data into clear insights and strategic

Qualifikationen

• Specific experience with B2B marketing effectiveness
• Strategic, commercial mindset with passion for data-driven decision making
• Proven experience in an analytical marketing role focusing on portfolio performance, modelling or insights
• Clear understanding of marketing metrics, measurement frameworks, attribution models and MMM

Aufgaben

• Evaluate impact of marketing activity across all channels: Digital, Social, CRM and ATL
• Lead development of measurement frameworks and post-campaign analysis
• Provide actionable insights to shape future marketing strategies
• Partner with Consumer Marketing teams and collaborate with analytics, full-funnel marketing, channel and media agencies
• Translate complex data into clear insights and strategic recommendations
• Stay on top of emerging marketing trends, tools and benchmarks to keep strategies innovative

Kenntnisse

Marketing analytics

Data-driven decision making

GA4

Adobe Analytics

Excel

Power BI

Attribution modelling

Marketing mix modelling

Tools

GA4

Adobe Analytics

Excel

Power BI

Jobbeschreibung

• We’re looking for a commercially minded, insight-led Marketing Effectiveness Manager to join our Brands, Marketing & Experience team
• You’ll be responsible for evaluating the impact of our marketing activity across all channels: Digital, Social, CRM, and ATL. You’ll lead the development of measurement frameworks, conduct post-campaign analysis, and provide actionable insights that help shape future marketing strategies. You’ll partner with one of our customer- and product-focussed Consumer Marketing teams
• You’ll work closely with our analytics, full-funnel marketing, channel and media agency teams to ensure marketing performance is continuously assessed, understood, and improved. You’ll be translating complex data into clear insights and strategic recommendations for these marketing and business collaborators
• You’ll also stay on top of emerging marketing trends, tools, and benchmarks to ensure our strategies remain innovative and competitive

Benefits

• A generous holiday allowance: You’ll be eligible for a minimum of 22 days holiday (excluding bank holidays), rising to 30 days based on length of service and grade.
• A flexible way of working: Whether you want flexibility over your location or when you log on, together we can create an approach that works for you and for the business.
• Family leave: Up to 63 weeks of maternity or adoption leave. Statutory maternity or adoption pay is available for 39 weeks, and 20 weeks will be enhanced to the equivalent of full pay. Partners can have six weeks of fully paid paternity leave.
• Flex cash: This is 4% of your basic salary and can be used to spend on the benefits of your choice, or you can choose to take it as a cash top up in your monthly salary.
• Health insurance: Our company funded Private Medical Benefit provides all colleagues with access to good quality medical care, including accommodation, nursing care and specialist advice.
• Colleague Offers: Get discounts on everything from electrical items to cinema tickets and weekly food shopping. You can share this benefit with up to ten family members or friends.
• Financial products: Take advantage of our great financial products, some at a discounted rate, including current accounts, home and car insurance and loans.
• Share plans: Participate in Sharematch and receive matching shares of up to £45 a month from the company, and you can choose to participate in Sharesave, our combined savings and share option plan.
• Pension: We offer a generous pension plan, with all joiners being automatically enrolled in our ‘Your Tomorrow’ scheme. You can decide how much you save and get a say in where your contributions are invested.

Specific experience with B2B marketing effectivenessStrategic, commercial mindset with passion for data-driven decision making and the ability to communicate complex ideas with clarityProven experience in an analytical marketing role, whether portfolio performance, modelling, or insightsClear understanding of marketing metrics, measurement frameworks, attribution models, and marketing mix modellingProficiency in tools such as Google Analytics (GA4), Adobe Analytics, Excel, Power BIExperience of designing and evaluating tests and experiments across channels, post-campaign analysis and performance, scenario planning and optimisation of marketing investment