Marketing Effectiveness Manager

Lloyds Banking Group; West of England; On-site; GBP 61,000 - 68,000; Full time

Benefits offered by this job

Pension up to 15%

Annual bonus

Share schemes

Discounted shopping

30 days holiday

Wellbeing initiatives

Parental leave

Job summary

Lloyds Bank plc is seeking a Marketing Effectiveness Manager to translate data into strategic recommendations across Digital, Social, CRM and ATL channels. You will lead measurement frameworks, post-campaign analyses and provide insights to optimise future marketing strategies.

The role sits in a hybrid environment with generous benefits and opportunities within the Brands, Marketing & Experience team. You will partner with customer- and product-focused teams to drive performance and innovation.

Qualifications

• Proven experience in an analytical marketing role with data-driven decision making.
• Clear understanding of marketing metrics, measurement frameworks, attribution models and MMM.
• Experience with digital, social, CRM and ATL channels is a plus.

Responsibilities

• Evaluate the impact of marketing activity across channels and develop measurement frameworks.
• Conduct post-campaign analyses and provide actionable insights to shape strategies.
• Collaborate with analytics, full-funnel marketing and agency teams to improve performance.

Skills

Analytical marketing

Marketing metrics

Data-driven decisions

Tools

GA4

Adobe Analytics

Excel

Power BI

Job description

End Date Thursday 22 October 2026 Salary Range £61,344 - £68,160 We support flexible working – click here for more information on flexible working options Flexible Working Options Flexibility in when hours are worked, Hybrid Working, Job Share, Reduced Hours

Job Information

Job Title: Marketing Effectiveness Manager

Salary: £61,344 - £68,160

Locations: Bristol, Leeds, Halifax, Chester, or Edinburgh

Hours: Full-time

Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.

What you’ll be doing

Do you thrive on turning data into strategic recommendations, with a passion for improving marketing effectiveness? We’re looking for a commercially minded, insight-led Marketing Effectiveness Manager to join our Brands, Marketing & Experience team. You’ll be responsible for evaluating the impact of our marketing activity across all channels: Digital, Social, CRM, and ATL. You’ll lead the development of measurement frameworks, conduct post-campaign analysis, and provide actionable insights that help shape future marketing strategies. You’ll partner with one of our customer- and product-focussed Consumer Marketing teams. You’ll work closely with our analytics, full-funnel marketing, channel and media agency teams to ensure marketing performance is continuously assessed, understood, and improved. You’ll be translating complex data into clear insights and strategic recommendations for these marketing and business collaborators. You’ll also stay on top of emerging marketing trends, tools, and benchmarks to ensure our strategies remain innovative and competitive.

Why join us

Join us and, give us your best and we’ll give you ours. Here, you’ll make a difference to customers, you’ll enjoy a fulfilling career where you’re free to be yourself. Great colleagues, amazing workspaces, hybrid working and huge career opportunities you’ll find them all here.

What we’re looking for

Proven experience in an analytical marketing role, whether portfolio performance, modelling, or insights. Clear understanding of marketing metrics, measurement frameworks, attribution models, and marketing mix modelling. Specific experience with B2B marketing effectiveness. Strategic, commercial mindset with passion for data-driven decision making and the ability to communicate complex ideas with clarity.

Additional experience that would be great

Experience of designing and evaluating tests and experiments across channels, post-campaign analysis and performance, scenario planning and optimisation of marketing investment. Proficiency in tools such as Google Analytics (GA4), Adobe Analytics, Excel, Power BI.

Our Commitment to Diversity, Equity and Inclusion

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

About the Company

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.