Marketing Director

F&F Stores Ltd; Milton Keynes; Presencial; GBP 110.000 - 160.000; Jornada completa

Descripción de la vacante

F&F Stores Ltd. is seeking an experienced Marketing Director to lead international sales, marketing and brand development. You will drive profitable growth across established marketplaces while strengthening the brand and digital presence.

A key priority is developing revenue opportunities beyond Amazon via direct-to-consumer e-commerce, social commerce and other online channels. The role combines marketplace expertise with strategic commercial leadership.

Formación

• Significant senior sales, marketing or commercial leadership experience in e-commerce or consumer products.
• Proven experience building or significantly developing a consumer brand.
• Proven track record of materially growing Amazon sales and profitability across multiple markets, with strong command of marketplace trading and advertising.
• Experience launching or scaling DTC, social commerce or other digital sales channels.
• Expertise in digital marketing, customer acquisition, pricing and commercial performance.
• Excellent commercial judgement, including budget ownership and marketing ROI.
• Proven team leadership, strategic thinking and a practical, hands-on approach.
• Experience in international e-commerce, consumer brands and high-volume marketplace operations would be advantageous

Responsabilidades

• Lead performance marketing, PPC, SEO, social media, content, influencer marketing and CRM.
• Manage marketing budgets and optimise return on investment.
• Deliver integrated campaigns supporting brand development, launches and acquisition.
• Use data and customer insights to improve marketing effectiveness.
• Lead and develop high-performing sales and marketing teams with clear objectives.
• Work closely with Buying, Operations, Finance, BI and Supply Chain.
• Deliver a commercial and marketing strategy aligned with international growth ambitions

Conocimientos

Senior leadership

Commercial leadership

E-commerce

Brand strategy

Marketplace expertise

Amazon sales

DTC / social commerce

Digital marketing

ROI budgeting

Descripción del empleo

About Us

Increase your chances of an interview by reading the following overview of this role before making an application.

Increase your chances of an interview by reading the following overview of this role before making an application.

F&F Stores is an established international e-commerce business specialising in officially licensed consumer products, operating across the UK, Europe and North America.

With a revenue target of £145 million in 2026 and an ambition to reach £200 million in 2027, we are entering an important phase of growth. Our priority is to strengthen commercial performance while building F&F Stores into a recognised, trusted and valuable consumer brand with a stronger presence beyond Amazon.

• Location: Office-based, in Milton Keynes
• Contract: Full-time, Permanent

Role Overview

We are seeking an experienced, commercially driven Marketing Director to lead our international sales, marketing and brand development strategy. Reporting directly to the Founder / CEO, you will drive profitable growth across established marketplaces while building our brand identity, consumer recognition and digital presence.

A key priority will be developing sustainable revenue opportunities beyond Amazon through direct-to-consumer e- commerce, social commerce and other online channels. The role combines marketplace expertise, consumer brand building and practical commercial leadership.

Key Responsibilities

• Brand Strategy & Development
• Develop and execute company’s brand strategy, positioning and identity.
• Build consumer awareness, recognition, trust and loyalty across priority markets.
• Establish a consistent presence across our website, social media and digital channels.
• Deliver campaigns and content that strengthen brand recognition and long-term value.
• Sales & Commercial Performance
• Own and accelerate Amazon performance across the UK, Europe and North America, delivering profitable sales growth and stronger marketplace execution.
• Lead Amazon trading strategy across pricing, promotions, product launches and category performance to grow revenue and contribution margin.
• Improve Amazon conversion, search visibility, organic ranking, advertising efficiency and market share.
• Set clear Amazon and wider marketplace targets, with regular performance reviews and accountability for results
• Digital Growth & Channel Expansion
• Develop and scale DTC e-commerce, TikTok Shop, social commerce and other digital channels.
• Build sustainable customer acquisition and retention strategies.
• Evaluate channels for profitability, scalability and long-term potential.
• Marketing Strategy
• Lead performance marketing, PPC, SEO, social media, content, influencer marketing and CRM.
• Manage marketing budgets and optimise return on investment.
• Deliver integrated campaigns supporting brand development, launches and acquisition.
• Use data and customer insights to improve marketing effectiveness.
• Leadership & Collaboration
• Lead and develop high-performing sales and marketing teams with clear objectives.
• Work closely with Buying, Operations, Finance, BI and Supply Chain.
• Deliver a commercial and marketing strategy aligned with international growth ambitions

Skills & Experience Required

• Significant senior sales, marketing or commercial leadership experience in e-commerce or consumer products.
• Proven experience building or significantly developing a consumer brand.
• Proven track record of materially growing Amazon sales and profitability across multiple markets, with strong command of marketplace trading and advertising.
• Experience launching or scaling DTC, social commerce or other digital sales channels.
• Expertise in digital marketing, customer acquisition, pricing and commercial performance.
• Excellent commercial judgement, including budget ownership and marketing ROI.
• Proven team leadership, strategic thinking and a practical, hands‑on approach.
• Experience in international e-commerce, consumer brands and high-volume marketplace operations would be advantageous