Global Brand & Growth Director

F&F Stores Ltd; Milton Keynes; On-site; GBP 110,000 - 160,000; Full time

Job summary

F&F Stores Ltd. is seeking an experienced Marketing Director to lead international sales, marketing and brand development. You will drive profitable growth across established marketplaces while strengthening the brand and digital presence.

A key priority is developing revenue opportunities beyond Amazon via direct-to-consumer e-commerce, social commerce and other online channels. The role combines marketplace expertise with strategic commercial leadership.

Qualifications

• Significant senior sales, marketing or commercial leadership experience in e-commerce or consumer products.
• Proven experience building or significantly developing a consumer brand.
• Proven track record of materially growing Amazon sales and profitability across multiple markets, with strong command of marketplace trading and advertising.
• Experience launching or scaling DTC, social commerce or other digital sales channels.
• Expertise in digital marketing, customer acquisition, pricing and commercial performance.
• Excellent commercial judgement, including budget ownership and marketing ROI.
• Proven team leadership, strategic thinking and a practical, hands-on approach.
• Experience in international e-commerce, consumer brands and high-volume marketplace operations would be advantageous

Responsibilities

• Lead performance marketing, PPC, SEO, social media, content, influencer marketing and CRM.
• Manage marketing budgets and optimise return on investment.
• Deliver integrated campaigns supporting brand development, launches and acquisition.
• Use data and customer insights to improve marketing effectiveness.
• Lead and develop high-performing sales and marketing teams with clear objectives.
• Work closely with Buying, Operations, Finance, BI and Supply Chain.
• Deliver a commercial and marketing strategy aligned with international growth ambitions

Skills

Senior leadership

Commercial leadership

E-commerce

Brand strategy

Marketplace expertise

Amazon sales

DTC / social commerce

Digital marketing

ROI budgeting

Job description

F&F Stores Ltd. is seeking an experienced Marketing Director to lead international sales, marketing and brand development. You will drive profitable growth across established marketplaces while strengthening the brand and digital presence.

A key priority is developing revenue opportunities beyond Amazon via direct-to-consumer e-commerce, social commerce and other online channels. The role combines marketplace expertise with strategic commercial leadership.