Marketing Director

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters; Greater London; On-site; GBP 77,000 - 94,000; Full time

Job summary

Tribal Recruitment seeks a Marketing Director for a premium hospitality and private members’ clubs group in London. You will shape marketing strategy, lead digital performance, and drive member acquisition, bookings and revenue.

The role combines brand leadership with hands-on performance marketing across paid media, CRO, CMS and analytics, collaborating with senior teams and external partners to deliver measurable commercial growth.

Qualifications

• Proven experience as Marketing Director or senior digital marketing leader.
• Background in premium hospitality or membership-led businesses.
• Strong paid media, CRO, CMS, and analytics knowledge.
• Leadership and agency management skills.

Responsibilities

• Develop and deliver the overarching marketing strategy aligned with business objectives.
• Drive membership acquisition, customer engagement, bookings and revenue growth.
• Build integrated marketing campaigns across digital, brand and customer channels.
• Identify new opportunities to grow market share and strengthen brand positioning.

Skills

Paid media

Digital marketing

CRO

CMS platforms

Analytics

Leadership

Stakeholder mgmt

Budget management

Strategy

Tools

Google Ads

Meta

Job description

Marketing Director – Digital & Performance

Location: London

Sector: Premium Hospitality | Private Members’ Clubs | Lifestyle

Salary: Up to £85,000

Contract: Permanent

The Opportunity

We're looking for a commercially driven, digitally savvy Marketing Director to lead marketing strategy, digital performance and customer acquisition for a premium hospitality and membership-led business in London.

This is an exciting opportunity for a strategic yet hands-on marketing leader who understands how to combine premium brand positioning with performance-led marketing to drive membership growth, bookings, engagement and revenue.

The successful candidate will take ownership of the marketing strategy and digital ecosystem, with a particular focus on paid media, conversion rate optimisation (CRO), website performance, CMS and customer acquisition.

Key Responsibilities

• Develop and deliver the overarching marketing strategy aligned with business objectives.
• Drive membership acquisition, customer engagement, bookings and revenue growth.
• Build integrated marketing campaigns across digital, brand and customer channels.
• Identify new opportunities to grow market share and strengthen brand positioning.

Paid Media & Digital Performance

• Lead paid media strategy across Google Ads, Meta and other relevant platforms.
• Oversee digital marketing budgets, agency relationships and campaign optimisation.
• Drive improvements in customer acquisition cost, return on investment and lead conversion.
• Manage SEO, organic acquisition and digital growth initiatives.

Website, CMS & CRO

• Own the website strategy, digital customer experience and CMS roadmap.
• Lead conversion rate optimisation initiatives, including A/B testing, landing page performance and user journey improvements.
• Oversee website content, functionality, UX and ongoing development.
• Work closely with internal teams and external developers to maximise website performance and conversion.

CRM, Customer Experience & Analytics

• Oversee digital customer journeys, from initial awareness through to membership conversion and retention.
• Collaborate with membership and commercial teams to optimise lead generation and nurturing.
• Use GA4, CRM insights and reporting dashboards to measure effectiveness and identify growth opportunities.
• Develop data-led strategies to improve engagement, retention and lifetime value.

Leadership & Stakeholder Management

• Lead and develop marketing resources and external agency partners.
• Work closely with senior leadership, commercial, operations and membership teams.
• Manage marketing budgets, performance reporting and strategic planning.
• Champion a commercially focused, data-driven approach to marketing.

About You

• Proven experience as a Marketing Director, Head of Marketing or senior digital marketing leader.
• Background in premium hospitality, private members’ clubs, luxury lifestyle, leisure or membership-led businesses.
• Strong understanding of paid media, performance marketing and customer acquisition.
• Hands-on knowledge of CRO, CMS platforms, website optimisation and digital analytics.
• Experience developing marketing strategies that deliver measurable commercial results.
• Strong leadership, stakeholder management and agency management skills.
• Comfortable balancing high-level strategic direction with hands-on delivery.
• Passionate about hospitality, customer experience and premium brands.

The Package

Salary: Up to £85,000 depending on experience

Location: London

An opportunity to lead marketing strategy and digital transformation within a premium hospitality and membership-led environment, with real ownership of commercial growth and customer experience.