Marketing Database Executive - Coventry

Midlands Truck & Van Ltd; Coventry; Hybrid; GBP 21,000 - 27,000; Full time

Job summary

Midlands Truck & Van in Coventry is seeking a Data Administrator to join our Marketing team. You will manage and quality-check databases, analyse data and support multiple departments across the dealership.

The role focuses on maintaining data integrity, delivering insights for marketing, sales and aftersales, and ensuring GDPR compliance while keeping data secure and backed up.

Excellent Excel skills, familiarity with Kerridge or CRM platforms, and strong organisational abilities are essential.

Qualifications

• Experience in database management or data-focused role.
• Strong IT skills with Excel, PowerPoint and Word.
• Experience with GDPR compliance.
• Experience with marketing/data projects in dealership or similar environment.

Responsibilities

• Maintain, develop and enhance the company’s customer and prospect databases.
• Perform data quality checks to identify and correct missing or inaccurate information.
• Manage database cleansing, suppression and enhancement activities.
• Maintain database security, integrity and backup procedures in line with GDPR requirements.
• Produce operating procedures and user guidance and provide training and support where appropriate.
• Provide data insights to support marketing, sales and aftersales activities.
• Distribute relevant datasets across the business for campaigns and reporting.

Skills

Excel

Data analysis

CRM systems

GDPR

Communication

Tools

Kerridge

MS Office

CRM software

Job description

We’re looking for a Data Administrator to join our Marketing team, based in Coventry.

If you’re great with data, confident with Excel and enjoy finding solutions, this could be the role for you! You’ll be responsible for managing and quality-checking databases, analysing data and supporting different departments across the dealership.

Hours: Monday–Friday, 8:00am–4:30pm

The Database Executive is responsible for supporting the Marketing Department in the administration, development and effective management of the company’s customer and prospect databases.

The role will ensure the accuracy, integrity and ongoing maintenance of all data, while providing meaningful analysis and reporting to support marketing, sales and aftersales activities. The Database Executive will develop and maintain data processes, manage lead distribution, support CRM activity and provide timely insights to relevant departments/managers.

The role will also ensure that all database activity complies with GDPR and relevant data protection requirements, with appropriate security, integrity and backup procedures maintained.

• Maintain, develop and enhance the company’s customer and prospect databases.
• Ensure databases meet the operational and reporting requirements of users across the business.
• Conduct regular data-quality checks to identify and correct missing, inaccurate or incomplete information.
• Manage database cleansing, suppression and enhancement activities.
• Maintain appropriate database security, integrity and backup procedures in line with GDPR requirements.
• Develop and maintain database infrastructure and processes.
• Produce operating procedures and user guidance and provide training and support where appropriate.
• Ensure the effective distribution of relevant datasets across the business.
• Provide accurate and relevant data to support targeted marketing campaigns and wider business objectives.
• Develop and deliver database support for manufacturer-led campaigns immediately following campaign announcements.
• Work with the Marketing team and wider dealership to plan, initiate and promote marketing and promotional events.
• Ensure relevant external data sources are appropriately evaluated and used to supplement existing customer information and minimise data attrition.
• Develop customer communication programmes, including MOT reminders, seasonal offers and other relevant customer communications.
• Experience in database management, data analysis or a similar marketing/data-focused role.
• Strong IT skills, including proficiency in Microsoft Excel, PowerPoint and Word.
• Experience using Kerridge and/or CRM systems.
• Strong understanding of data quality, database management and GDPR principles.
• Good written and verbal communication skills.
• Excellent organisational skills with the ability to manage competing priorities.
• Ability to work effectively both independently and as part of a wider dealership or business team.
• Experience within the automotive, commercial vehicle or dealership environment.
• Experience with EMS / DealerWeb, Autoline or similar CRM platforms.
• Experience supporting targeted marketing campaigns and customer contact strategies.
• Experience analysing customer retention, acquisition and lapsed-customer data.

Head Office: Midlands Truck & Van, 2 Cornwall Road, Cornwall Industrial Estate, Smethwick, Birmingham, B66 2JT