Marketing Data Analyst – CRM & Campaign Insights

Midlands Truck & Van Ltd; Coventry; Hybrid; GBP 21,000 - 27,000; Full time

Job summary

Midlands Truck & Van in Coventry is seeking a Data Administrator to join our Marketing team. You will manage and quality-check databases, analyse data and support multiple departments across the dealership.

The role focuses on maintaining data integrity, delivering insights for marketing, sales and aftersales, and ensuring GDPR compliance while keeping data secure and backed up.

Excellent Excel skills, familiarity with Kerridge or CRM platforms, and strong organisational abilities are essential.

Qualifications

• Experience in database management or data-focused role.
• Strong IT skills with Excel, PowerPoint and Word.
• Experience with GDPR compliance.
• Experience with marketing/data projects in dealership or similar environment.

Responsibilities

• Maintain, develop and enhance the company’s customer and prospect databases.
• Perform data quality checks to identify and correct missing or inaccurate information.
• Manage database cleansing, suppression and enhancement activities.
• Maintain database security, integrity and backup procedures in line with GDPR requirements.
• Produce operating procedures and user guidance and provide training and support where appropriate.
• Provide data insights to support marketing, sales and aftersales activities.
• Distribute relevant datasets across the business for campaigns and reporting.

Skills

Excel

Data analysis

CRM systems

GDPR

Communication

Tools

Kerridge

MS Office

CRM software

Job description

Midlands Truck & Van in Coventry is seeking a Data Administrator to join our Marketing team. You will manage and quality-check databases, analyse data and support multiple departments across the dealership.

The role focuses on maintaining data integrity, delivering insights for marketing, sales and aftersales, and ensuring GDPR compliance while keeping data secure and backed up.

Excellent Excel skills, familiarity with Kerridge or CRM platforms, and strong organisational abilities are essential.