Marketing Data & Web Lead

TSG; Newcastle upon Tyne; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Employee ownership

Hybrid working options

Company bonus scheme

Life assurance 4 x Salary

Contributory pension 4%

Cycle to work scheme

Paid CSR days

Discounted gym membership

Long service rewards

Job summary

TSG is seeking a Marketing Data & Web Lead to own marketing measurement and website performance. The role blends data governance with hands‑on web leadership to drive faster conversion and informed decisions.

You will work in a hybrid setup, attending the Team Valley office in Newcastle upon Tyne at least 2 days per week, shaping analytics and web initiatives across the business.

Qualifications

• Degree in marketing, data or analytics, computer science or a related field, or equivalent practical experience
• Google Analytics 4 and Google Tag Manager experience
• Reporting and dashboard building in BI tools (Power BI/Looker Studio/Tableau)
• Understanding of attribution, SEO and conversion optimisation
• Experience with CRM and marketing automation platforms such as HubSpot/Salesforce/Marketo/MS Dynamics 365

Responsibilities

• Own the marketing data strategy across analytics, CRM and marketing automation tools
• Build and maintain dashboards and reporting on campaign performance, website behaviour, lead generation and pipeline contribution
• Set up and manage tracking, attribution and conversion measurement across all channels
• Turn data into clear insights and recommendations to shape marketing decisions
• Lead development and maintenance of the company website, including new pages and landing pages
• Manage the CMS and hosting environment for speed, security and SEO
• Run A/B tests and CRO programmes to improve performance
• Collaborate with marketing, sales and leadership to understand data needs and communicate insights

Skills

Marketing analytics

Data storytelling

Attribution understanding

SEO knowledge

Education

Degree in marketing, data or analytics

Tools

Google Analytics 4

Google Tag Manager

Power BI

Looker Studio

Tableau

WordPress/Webflow/HubSpot

CRM platforms (HubSpot/Salesforce/Marketo/MS Dynamics)

SQL

Job description

As a Marketing Data & Web Lead you will own how TSG measures marketing and how our website performs. You will be responsible for ensuring that our marketing data is accurate, trusted and used to make informed decisions, and that our website is fast, effective and built to convert. You are the go-to expert for marketing data and web across the business.

This is a hybrid role and you will be expected to attend our Team Valley office in Newcastle upon Tyne a minimum of 2 days per week.

Who are we?

TSG (Technology Services Group) are a Managed IT Services provider supporting businesses UK wide with their technology solutions. As a Microsoft Partner we are committed to delivering excellence for our customers alongside investing in our colleagues to provide them with the knowledge and tools required to deliver great results.

TSG are one of the few Microsoft Partners in the UK who hold all six Microsoft designations, and one of the only partners who specialise in mid-market. Our commitment to excellence for our customers and employees is backed by our consistent world class NPS score of +80 and our accreditation as a ‘Great Place to Work’ in addition to being placed on the ‘UK’s Best Workplaces in Tech’ list in both 2024 and again in 2025. Our guiding principles of Team TSG, Service Excellence and Shared growth are at the heart of everything we do.

Ownership at TSG

Every role at TSG comes with our Ownership Ladder. It sets out what ownership means here — from doing your own task well to owning the outcome end-to-end, following the work through every handoff until it lands, and bringing solutions rather than just problems. We include it in every job description because it applies to every person, whatever the role or level. It's the standard we hire to, work to, and back each other on. When you join us, you'll be operating above the ownership line — seeing it, owning it, solving it, and delivering it.

Why should I work for TSG?

• Employee ownership – as a growing business we want to ensure that everybody who contributes towards our success, shares in our success. High performing members of Team TSG are entered into an employee benefits trust (EBT). The EBT is the single largest beneficiary within TSG meaning employees will share the benefits of the proceeds, driving a high performing culture with long term value and mutually beneficial outcomes
• Our open and honest culture where feedback is taken on-board and acted upon
• Our social events – annual all expenses paid ‘TSG Festival’ and team building funds
• Two paid CSR days per annum that you can use to support the community
• Giving something back – the ‘TSG Foundation’ established in November 2022 has so far donated over £160,000 to support nominated businesses and charities
• Our responsibility to the environment as we work towards net carbon zero
• Flexible working opportunities including home working and hybrid options
• Annual salary benchmarking
• Excellent progression opportunities, training and support, including recognised qualifications

Job responsibilities will include, but are not limited to;

• Own the marketing data strategy, including how data is collected, structured, connected and reported across analytics, CRM and marketing automation tools
• Build and maintain dashboards and reporting on campaign performance, website behaviour, lead generation and pipeline contribution
• Set up and manage tracking, attribution and conversion measurement across all channels
• Turn data into clear insights and recommendations that shape marketing decisions
• Lead the development and maintenance of the company website, including new pages, landing pages, integrations and ongoing improvements
• Manage the CMS and hosting environment, making sure the site is secure, accessible and well optimised for search and speed
• Run A/B tests and conversion rate optimisation programmes to improve website and campaign performance
• Evaluate and introduce new marketing and data tools
• Work closely with marketing, sales and leadership to understand their data and reporting needs
• Help the wider team understand and act on data, explaining insights clearly to non-technical colleagues
• Manage relationships with external agencies, developers and technology suppliers
• Act as the go-to expert for marketing data and web across TSG

Knowledge, Skills & Experience;

• Degree in marketing, data or analytics, computer science or a related field, or equivalent practical experience
• Google Analytics or similar platform certification (desirable)
• Hands-on expertise in Google Analytics 4 and Google Tag Manager or equivalent tools
• Reporting and dashboard building in a BI tools such as Power BI, Looker Studio or Tableau
• A good understanding of attribution, SEO and conversion optimisation
• SQL or experience working with a data warehouse (desirable)
• Strong experience in marketing analytics in an in-house or agency setting
• Proven experience managing or developing websites, ideally on a CMS such as WordPress, Webflow or HubSpot
• Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, Marketo or Microsoft Dynamics 365
• Experience with multi-touch attribution or marketing mix modelling (desirable)
• Experience leading projects or managing external partners (desirable)
• 25 days annual leave + public holidays, rising with length of service
• Employee benefits trust
• Company bonus scheme
• Life assurance 4 x Salary
• Contributory pension scheme at 4% matched
• Cash plan
• Electric vehicle salary sacrifice scheme
• Cycle to work scheme
• Employee assistance programme
• Paid CSR Days
• Company sick pay and income protection cover
• Enhanced Maternity and Paternity pay
• Discounted gym membership
• Long service rewards