CRM Executive (6-Month Fixed Term Contract)

Inspired Thinking Group; Greater London; Hybrid; GBP 26,000 - 37,000; Full time

Benefits offered by this job

Time off that works for you

Flexibility & lifestyle

Family & life milestones

Financial perks

Growth & recognition

Community & wellbeing

Job summary

Inspired Thinking Group in London is seeking a CRM Marketing assistant to support planning and delivery of CRM activity across email and push channels. You will work closely with editorial, designers, and developers in Salesforce Marketing Cloud to ensure customer-centric communications that align with M&S Food objectives.

The role involves supporting end-to-end campaign delivery, segmentation, testing, and reporting, with hybrid working options and a focus on timely, on-brand communications.

Qualifications

• Around one year of experience in CRM, email marketing or a related digital marketing role.
• Experience delivering customer communications end-to-end: briefing, testing, scheduling and evaluation.
• Experience using an email marketing platform, ideally Salesforce Marketing Cloud.
• Understanding of customer segmentation, personalization and data-led communications.
• Strong organizational and planning skills with excellent attention to detail.
• Confident written and verbal communication, able to work with multiple stakeholders.

Responsibilities

• Support the full campaign process for email and push from briefing data through testing and scheduling in Salesforce Marketing Cloud.
• Support BAU batch email and push communications aligned with M&S Food objectives.
• Support delivery of trigger email communications.
• Work with the assistant campaign manager to use customer data for relevant communications.
• Collaborate with data science and audience management to segment audiences and personalize.
• Support CRM tests and ensure activity builds on insights and learnings.
• Assist with CRM reporting for the team.
• Work with Marketing, Data and Digital teams to deliver against objectives and keep communications accurate and on brand.
• Raise awareness of M&S Food digital content among customers and colleagues.
• Support monthly dietary preferences email programme to personalize communications.
• Provide holiday cover and campaign support during peak periods.

Skills

CRM

Email marketing

Tools

Salesforce Marketing Cloud

Job description

This role will support planning and delivery of CRM activity, within our integrated food digital channels, providing inspiration and relevance to our customers, to drive trade and build the M&S Food brand.

Key Responsibilities:

• Support the full campaign process for email and push, from briefing data and creative requirements through to testing and scheduling, working closely with editorial, designers and developers in Salesforce Marketing Cloud.
• Support the delivery of BAU batch email and push notifications, ensuring communications are customer-centric, accurate and aligned with M&S Food objectives.
• Support the delivery of trigger email communications.
• Work with the assistant campaign manager to use customer data and available tools to support effective campaign decisions and improve the relevance of communications.
• Work with internal data science and audience management teams to segment audiences and identify opportunities for personalisation.
• Support the team with CRM tests, ensuring activity builds on previous insights and campaign learnings.
• Support with CRM reporting for the team.
• Work closely with the wider Marketing, Data and Digital teams to deliver against business objectives and ensure all customer communications are accurate and on brand.
• Help raise awareness of M&S Food digital content among customers and colleagues.
• Support the launch and ongoing delivery of a new monthly dietary preferences email programme, helping to create more relevant and personalised communications based on customers’ dietary needs and preferences.
• Provide holiday cover and campaign support across the wider Food CRM team, helping to ensure the smooth and timely delivery of activity during periods of absence or increased workload.

Key Relationships and Stakeholders:

• Food Marketing Category teams
• Food Marketing Event teams
• Food Planning & Proposition team
• Data & Digital teams
• Sparks loyalty team (CRM & offers)
• FHB CRM team

• Around one year’s experience working in CRM, email marketing or a closely related digital marketing role.
• Experience supporting the end-to-end delivery of customer communications, including briefing, testing, scheduling and evaluation.
• Experience using an email marketing platform, ideally Salesforce Marketing Cloud.
• An understanding of customer segmentation, personalisation and data-led communications.
• Strong organisational and planning skills, with excellent attention to detail.
• Confident written and verbal communication skills, with the ability to work effectively with multiple stakeholders.
• An analytical mindset and an interest in using campaign results to identify opportunities for improvement.
• Experience briefing or developing customer-facing creative content.
• Ability to manage multiple priorities in a busy and fast-paced environment.
• Ability to work independently while collaborating effectively as part of a wider team.
• A good understanding of retail or customer-focused marketing would be beneficial.

Work’s a treat!

Perks at ITG

— alongside a competitive salary, here's what you can look forward to:

• Time off that works for you — 25 days' holiday + bank holidays, a paid Wellbeing Day, flexible bank holidays to honour cultural or religious observances, and the option to buy or carry over up to 5 extra days.
• Flexibility & lifestyle — Smart Working with up to 40% from home, and after 12 months, the option to work from abroad for up to 90 days a year.
• Family & life milestones — Enhanced family friendly leave, 3 extra days for your wedding/honeymoon, and an Employee Assistance Programme whenever you need support.
• Financial perks — Pension scheme, Corporate Medical Cash Plan, electric car salary sacrifice scheme, and tax-efficient payroll giving to your favourite charities.
• Growth & recognition — Funding for professional qualifications, monthly Employee of the Month awards (£250 bonus), and referral bonuses of up to £1,500.
• Community & wellbeing — Regular Wellbeing Workshops, 30+ Wellbeing Champions, a paid Volunteer Day, and an online perks platform with discounts on top brands, days out, and gym memberships.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups available to employees and exist to offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other.