Marketing Data & Segmentation Manager

Tungsten Automation; Ebrington; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading technology firm in England is seeking a Marketing Data & Segmentation Manager to optimize marketing database integrity and drive data-driven campaigns. The role involves ensuring compliance with global data regulations and collaborating with cross-functional teams to enhance data workflows. Ideal candidates will have a strong background in data management and analytics, with experience in Eloqua and Salesforce. Competitive compensation offered.

Qualifications

• Proven experience in database management and data integrity.
• Strong analytical skills with a focus on data-driven insights.
• Ability to collaborate across teams and communicate findings effectively.

Responsibilities

• Monitor and maintain integrity of marketing databases.
• Perform data cleansing and enrichment activities.
• Collaborate with IT to streamline data workflows.

Skills

Data analysis

Data cleansing

Segmentation strategies

Compliance understanding

Database management

Tools

Eloqua

Salesforce

Job description

Tungsten Automation is seeking a highly motivated and detail-oriented Marketing Data & Segmentation Manager to join our marketing team. This role will be responsible for owning database health, driving accurate segmentation, ensuring compliance with global data regulations, and enabling data-driven campaign execution and insights across Eloqua and Salesforce. This role is critical in ensuring our marketing efforts are efficient, targeted, and effective.

Responsibilities

• Monitor and maintain the integrity, accuracy, and completeness of marketing databases.
• Regularly perform data cleansing, deduplication, and enrichment activities.
• Develop and implement procedures for data quality assurance.
• Analyze current data management processes and identify areas for improvement.
• Implement best practices for data collection, storage, and retrieval.
• Collaborate with IT and other departments to streamline data workflows.
• Design and maintain Eloqua segmentation frameworks for persona-based, tiered, and GDPR-compliant campaign targeting.
• Work closely with the marketing team to tailor campaigns to specific segments.
• Ensure compliance with data protection regulations such as GDPR, CCPA, and other relevant laws.
• Implement and maintain data security measures to protect sensitive information.
• Generate regular reports on database health, campaign performance, and segmentation effectiveness.
• Provide insights and recommendations based on data analysis to inform marketing strategies.
• Support ad-hoc data requests and projects as needed.

Note: While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.