Marketing Data Engineer: Tagging, Data Pipelines & Dashboard

Hertz Global Holdings, Inc.; Uxbridge Moor; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

40% Hertz rental discount

Paid time off

Employee assistance program

Job summary

Hertz Global Holdings, Inc. is seeking a senior marketing data engineer to design from scratch and govern the end-to-end data foundation for marketing analytics.

You will own tagging, data pipelines, dashboards, and attribution models, enabling accurate, GDPR-compliant insights across brand direct, paid media, social, and CRM. The role requires 6-8 years in analytics or marketing analytics engineering, strong SQL and data warehousing skills, and experience with GA4, GTM, BigQuery, and

Qualifications

• Educational Background: Degree in Computer Science, Analytics or Data Science.
• Professional Experience: 6-8 years in analytics/data engineering or marketing analytics engineering roles.
• Expertise in GTM/GA4/GMP/Meta tracking; strong SQL, experience with BigQuery or equivalent.
• Hands on APIs.
• Proficiency with dashboarding (Looker Studio/Tableau) and at least one scripting language (Python or R).
• MMM/Attribution exposure (Robyn, Meridian) and understanding of privacy frameworks (GDPR, Consent mode).

Responsibilities

• Design and build the marketing data foundation from scratch, including tracking architecture, event schemas, identity strategy, and data flows across martech and enterprise platforms.
• Tagging and implementation: Deploy and audit events, conversions, and consent, server-side GTM evaluation, manage parameter standards and de-duplication rules
• Platform integrations: Build robust connectors/APIs for GA4, GMP (CM360/DV360/SA360), Meta and other platforms. Unify with Databricks, COGNOS and Salesforce
• Data engineering: Model clean tables/views, implement data quality checks and documentation
• Dashboards and reporting: Deliver Looker Studio and Tableau dashboards, automate recurring reporting, provide training to channel owners
• Attribution and MMM: Deploy open source MMM (Meta Robyn, Google Meridian), design holdouts, support hybrid attribution and incrementality studies
• Governance and compliance: Ensure GDPR/Consent compliance, maintain audit trails, partner with legal on risk mitigation
• Troubleshooting and enablement: Act as a single point of contact for data/tracking issues, triage quickly, run enablement sessions and documentation

Skills

GTM/GA4/GMP/Meta tracking

SQL

BigQuery

Looker Studio/Tableau

Python or R

MMM/Attribution

APIs

GDPR/Consent

Education

Degree in Computer Science, Analytics or Data Science

Tools

Databricks

Salesforce

COGNOS

Job description

Hertz Global Holdings, Inc. is seeking a senior marketing data engineer to design from scratch and govern the end-to-end data foundation for marketing analytics.

You will own tagging, data pipelines, dashboards, and attribution models, enabling accurate, GDPR-compliant insights across brand direct, paid media, social, and CRM. The role requires 6-8 years in analytics or marketing analytics engineering, strong SQL and data warehousing skills, and experience with GA4, GTM, BigQuery, and