Marketing Analytics Manager

Hertz; Uxbridge; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Up to 40% off any standard Hertz Rental

Paid Time Off

Employee Assistance Programme

Job summary

A leading travel arrangements company is seeking a Marketing Analytics and Data Engineering Lead to design and govern the marketing data foundation, ensuring data compliance and delivering insights. The ideal candidate will have 5-8 years of relevant experience, expertise in analytics tools, and the ability to communicate effectively with technical and commercial stakeholders. This full-time position offers significant travel benefits and opportunity for career growth.

Qualifications

• 5-8 years in analytics, data engineering, or marketing analytics engineering roles.
• Expertise in GTM/GA4/GMP/Meta tracking; strong SQL and experience with BigQuery or equivalent.
• Hands-on APIs and proficiency with dashboarding (Looker Studio/Tableau).

Responsibilities

• Design, build, and govern the marketing data foundation.
• Deploy, audit, and manage web/app tagging and tracking.
• Build robust connectors/APIs for GA4, GMP, and other platforms.

Skills

GTM/GA4/GMP tracking

SQL

BigQuery

Looker Studio

Tableau

Python or R

Education

Degree in Computer Science, Analytics, or Data Science

Tools

BigQuery

GA4

CM360

Meta

Job description

Marketing Analytics and Data Engineering Lead

Join to apply for the Marketing Analytics and Data Engineering Lead role at Hertz. Design, build, and govern the marketing data foundation – tagging, tracking, pipelines, and modelling – to create a single source of truth across direct, paid, social, and CRM channels. Enable faster, better decisions with accurate data, integrated views (GA4, Salesforce, Databricks, COGNOS), and insight products (dashboards, attribution/MMM). Be the primary point of contact for all tracking and data issues, ensuring reliability, compliance, and speed.

Key Responsibilities

• Deploy, audit, and manage web/app tagging and tracking (GTM, GA4, CM360/Floodlight, Meta pixel, consent mode), and enforce server‑side GTM evaluation and de‑duplication rules.
• Build robust connectors/APIs for GA4, GMP (CM360/DV360/SA360), Meta, and other platforms; unify with Databricks, COGNOS, and Salesforce.
• Model clean tables and views, implement data quality checks and documentation.
• Deliver Looker Studio and Tableau dashboards, automate recurring reporting, and provide training to channel owners.
• Deploy open‑source MMM (Meta Robyn, Google Meridian), design holdouts, and support hybrid attribution and incrementality studies.
• Ensure GDPR/consent compliance, maintain audit trails, and partner with legal on risk mitigation.
• Act as a single point of contact for data/tracking issues, triage quickly, and run enablement sessions and documentation.

Key KPIs

• Tag coverage rate and accuracy; reduced data discrepancy between platforms and sources.
• Pipeline uptime and latency SLAs; time‑to‑lag and time‑to‑insight reductions.
• Dashboard adoption and stakeholder satisfaction.
• Evidence‑based budget reallocation % driven by MMM/holdouts and incrementality tests.
• Compliance readiness; consent coverage and audit trail completeness.

Educational Background

Degree in Computer Science, Analytics, or Data Science.

Professional Experience

• 5‑8 years in analytics, data engineering, or marketing analytics engineering roles.
• Expertise in GTM/GA4/GMP/Meta tracking; strong SQL and experience with BigQuery or equivalent.
• Hands‑on APIs and proficiency with dashboarding (Looker Studio/Tableau). Familiar with at least one scripting language (Python or R).
• MMM/attribution exposure (Robyn, Meridian) and understanding of privacy frameworks (GDPR, consent mode).

Skills and Competencies

• Structured problem solving with a bias to automate and standardise.
• Clear communicator able to translate between technical and commercial stakeholders.
• Strong ownership and prioritisation; able to manage a technical backlog and SLAs.
• Documentation discipline and enablement mindset to up‑skill the wider team.

Tools and Stack

• BigQuery, Python/R, GA4, CM360/DV360/SA360, Meta.
• Looker Studio, Tableau, Server‑side GTM, privacy and consent platforms.

What You’ll Get

• Up to 40% off any standard Hertz Rental in a corporate country.
• Paid Time Off.
• Employee Assistance Programme for employees and family.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Travel Arrangements

EEO Statement

Hertz is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, veteran status or any other protected class.