Marketing Data Platform Engineer

Hertz; Uxbridge; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Up to 40% off Hertz rentals

Paid Time Off

Employee Assistance Programme

Job summary

Hertz is seeking a senior data analytics engineer to design and govern a greenfield marketing data foundation in the UK. You will own tagging architecture, data pipelines, and data models across GA4, GTM, GMP, Salesforce, and BI dashboards.

You’ll enable trusted insights for decision making and lead data quality, governance, and compliance efforts. You’ll work with Looker Studio/Tableau, Databricks, and open source MMM tools, collaborating with analytics and marketing teams to drive

Qualifications

• 6-8 years in analytics/data engineering or marketing analytics engineering roles
• Expertise in GTM/GA4/GMP/Meta tracking; strong SQL, experience with BigQuery or equivalent
• Hands on APIs
• Proficiency with dashboarding (Looker Studio/Tableau) and at least one scripting language (Python or R)
• MMM/Attribution exposure (Robyn, Meridian) and understanding of privacy frameworks (GDPR, Consent mode)

Responsibilities

• Design and build the marketing data foundation from scratch, including tracking architecture, event schemas, identity strategy, and data flows across martech and enterprise platforms
• Tagging and implementation: Deploy and audit events, conversions, and consent, server-side GTM evaluation, manage parameter standards and de-duplication rules
• Platform integrations: Build robust connectors/APIs for GA4, GMP (CM360/DV360/SA360), Meta and other platforms. Unify with Databricks, COGNOS and Salesforce
• Data engineering: Model clean tables/views, implement data quality checks and documentation
• Dashboards and reporting: Deliver Looker Studio and Tableau dashboards, automate recurring reporting, provide training to channel owners
• Attribution and MMM: Deploy open source MMM (Meta Robyn, Google Meridian), design holdouts, support hybrid attribution and incrementality studies
• Governance and compliance: Ensure GDPR/Consent compliance, maintain audit trails, partner with legal on risk mitigation
• Troubleshooting and enablement: Act as a single point of contact for data/tracking issues, triage quickly, run enablement sessions and documentation

Skills

Structured problem solving

Clear communicator

Ownership and prioritisation

Documentation discipline

Education

Degree in Computer Science, Analytics or Data Science

Tools

BigQuery

Python

R

Looker Studio

Tableau

GA4 tagging

Job description

Hertz is seeking a senior data analytics engineer to design and govern a greenfield marketing data foundation in the UK. You will own tagging architecture, data pipelines, and data models across GA4, GTM, GMP, Salesforce, and BI dashboards.

You’ll enable trusted insights for decision making and lead data quality, governance, and compliance efforts. You’ll work with Looker Studio/Tableau, Databricks, and open source MMM tools, collaborating with analytics and marketing teams to drive