Marketing Data & Insights Lead

Oliver Agency; Weybridge; On-site; GBP 40,000 - 60,000; Full time

Job summary

OLIVER, a leading agency within The Brandtech Group, seeks a Marketing Data Analyst in Weybridge to deliver impactful insights across customer experience, e‑commerce and promotions. You will design dashboards, model data, and translate complex questions into actionable recommendations for marketing, CX, and commercial teams.

The role focuses on building a Looker Studio dashboard anchored by BigQuery, analysing customer journeys and campaign performance, and collaborating with HQ and local

Qualifications

• Proven experience as a data/insight analyst within digital, e‑commerce, retail, marketing or agency environments.
• Strong proficiency in Google BigQuery and advanced SQL, including data modelling and reporting layer design.
• Hands‑on experience building dashboards in Looker Studio and structuring underlying data models for robust performance.
• Experience combining sell‑out, market share and campaign data to generate commercial insight.
• Ability to define and calculate metrics like uplift, baseline, market share, activity intensity and halo effects.
• Strong marketing analytics capability, including campaign effectiveness measurement across paid channels.
• Understanding of digital customer journeys and e‑commerce KPIs.
• Experience with analytics platforms such as GA4 or Adobe Analytics.
• Excellent communication and storytelling to present findings to non‑technical audiences.
• Experience working with multi‑market teams and managing stakeholder expectations.

Responsibilities

• Design, build and maintain a marketing and sales performance dashboard in Looker Studio, using BigQuery data.
• Define data models and reporting layer to deliver consistent KPIs.
• Quantify impact of retailer investment on sales and market share during campaigns.
• Analyze correlations between campaign activity and performance to identify effective levers.
• Measure halo effects across products/retailers from promotions and campaigns.
• Define and calculate uplift, baseline, market share and activity intensity metrics.
• Collaborate with data sources like GFK to enrich market context.

Skills

SQL

BigQuery

Looker Studio

Marketing analytics

Dashboard design

GWI

GA4

Adobe Analytics

Tools

Google BigQuery

Looker Studio

GA4

Adobe Analytics

Tableau/Power BI

Job description

OLIVER, a leading agency within The Brandtech Group, seeks a Marketing Data Analyst in Weybridge to deliver impactful insights across customer experience, e‑commerce and promotions. You will design dashboards, model data, and translate complex questions into actionable recommendations for marketing, CX, and commercial teams.

The role focuses on building a Looker Studio dashboard anchored by BigQuery, analysing customer journeys and campaign performance, and collaborating with HQ and local