Marketing Data Analyst: Looker Studio & BigQuery

OLIVER; Surrey Heath; On-site; GBP 40,000 - 60,000; Full time

Job summary

INSIDE IDEAS GROUP, part of the Brandtech Group, is seeking a Marketing Data Analyst to deliver insights across marketing, CX and commerce. You will design and manage dashboards in Looker Studio powered by Google BigQuery, surfacing uplift, market share and campaign impact to drive strategic decisions.

Collaborating with CX, marketing, product and e-commerce teams, you will translate complex questions into robust dashboard logic and actionable recommendations, with a focus on data modelling,

Qualifications

• Proven experience as a data/insight analyst in digital, e-commerce, retail, marketing or agency environments.
• Strong proficiency in Google BigQuery and advanced SQL, including data modelling and reporting layer design.
• Hands-on experience building dashboards in Looker Studio with robust data models.
• Experience combining sell-out sales, market share and campaign activity to generate commercial insight.

Responsibilities

• Design, build and maintain a marketing and sales performance dashboard in Looker Studio, underpinned by BigQuery.
• Define the underlying data model, transform source files and design the reporting layer for scalable KPI delivery.
• Analyse retailer investment impact and halo effects across products and markets.
• Measure campaign effects and market share, and quantify uplift and baseline metrics.
• Collaborate with HQ and local teams to provide ongoing insight for marketing, CX and e-commerce.

Skills

BigQuery

SQL

Looker Studio

Dashboard design

Market analytics

GA4

Adobe Analytics

Stakeholder communication

Tools

GWI

Python (pandas)

GCP

Tableau/Power BI

Job description

INSIDE IDEAS GROUP, part of the Brandtech Group, is seeking a Marketing Data Analyst to deliver insights across marketing, CX and commerce. You will design and manage dashboards in Looker Studio powered by Google BigQuery, surfacing uplift, market share and campaign impact to drive strategic decisions.

Collaborating with CX, marketing, product and e-commerce teams, you will translate complex questions into robust dashboard logic and actionable recommendations, with a focus on data modelling,