Marketing Data Analyst

JR United Kingdom; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A global strategic technology partner in London seeks a Marketing Data Analyst to analyze customer data and provide insights for marketing campaigns. The role includes delivering analysis, optimizing products, and building visualizations in Tableau. Ideal candidates should have experience in marketing data analysis, A/B testing, and advanced Excel skills, alongside opportunities for generous holiday and private healthcare benefits.

Benefits

25 days holiday + bank holidays

Additional days off for moving, wedding, and charity days

Private healthcare and medical cashback plan

Qualifications

• Experience working as a Marketing Data Analyst.
• Proven experience with marketing data for audience segmentation.
• Experience analyzing data from A/B and MVT.

Responsibilities

• Deliver analysis for marketing products and campaigns.
• Identify the impact of marketing approaches and audience segmentation.
• Analyze campaign success and optimize future tactics.

Skills

Marketing data analysis

Audience segmentation

Data visualization in Tableau

Advanced Microsoft Excel

A/B and MVT analysis

Tools

Tableau

CRM systems

Job description

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London (2 days per week in the office)

Our client

Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate €22.9bn revenue.

With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo.

Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions.

The role

The Marketing Data Analyst will help the business to understand customer needs and behaviours through the analysis of complex data sets and subsequent translation into meaningful, shareable insights and stories.

This role will be hands on with building visualisations in Tableau to provide and improved view of how customers are engaging with marketing products and campaigns. The Marketing Data Analyst will conduct and advise on analysis to help with the optimisation of both new & existing products & features.

As a Marketing Data Analyst, you will:

• Deliver Analysis for Marketing Products & Marketing Campaigns.
• Identify the impact of marketing approaches and audience segmentation.
• Analyse campaign success, develop KPI metrics, and optimise future campaign tactics.
• Monitor and report on marketing campaign performance.
• Assist with the development and execution of marketing strategies.
• Identify new ways to use data to deliver opportunities to engage with customers, optimise channels, and deliver cost effectiveness.
• Ensure enhanced customer profiling and segmentation.
• Measure the effectiveness of marketing products, features, and campaigns, building compelling visualisation and case studies to be shared with the business.
• Advise on how advanced statistical techniques can further improve the understanding of the customers.

To apply, you should have

• Experience working as a Marketing Data Analyst.
• Proven experience working with marketing data for audience segmentation and profiling.
• Experienced analysing data from A/B and MVT.
• Advanced Microsoft Excel skills.
• Experience working with customer data, segmentation, targeting and behavioural analysis.
• Can showcase impactful and actionable insights.

The perks include

• 25 days holiday + bank holidays.
• An extra day off for moving to a new house; 2 days off for your wedding; 3 days off for charity / community days.
• Private healthcare and medical cashback plan.

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