Marketing & CRM Manager at Unity Theatre

Creative Boom Ltd.; Liverpool; Hybrid; GBP 27,000 - 33,000; Full time

Job summary

Unity Theatre in Liverpool is seeking a Marketing & CRM Manager to lead its marketing, communications and audience development. The role requires creativity, organisation and commercial acumen, reporting to Artistic and Executive Directors. 37.5 hours over five days.

You will develop integrated campaigns, manage the Unity brand, and drive audience reach for artists, partners and the venue, using Ticketsolve CRM and data insights to boost sales and memberships.

Qualifications

• Creative, organised and commercially minded.
• Experience in marketing, communications and audience development is preferred.
• Ability to use data to improve journeys and ticket sales.

Responsibilities

• Develop and deliver integrated campaigns across digital, social, email, print and PR.
• Manage Unity Theatre's brand and messaging.
• Help artists, companies and partners reach audiences.
• Own Ticketsolve, the theatre's CRM and ticketing system.
• Use data and insights to grow ticket sales, memberships and donations.
• Collaborate with Front of House and teams to ensure accessible, customer-focused communications.
• Track performance with reporting and budget metrics to improve marketing activity.

Skills

Campaigns

CRM

Audience development

Brand management

Budget management

Team collaboration

Tools

Ticketsolve CRM

Job description

The role

Unity Theatre in Liverpool is hiring a Marketing & CRM Manager to lead its marketing, communications and audience development. The theatre is looking for someone creative, organised and commercially minded. The role reports to the Artistic and Executive Directors and is 37.5 hours a week over five days.

What you'll do

• Develop and deliver integrated campaigns across digital, social, email, print and PR
• Manage the Unity brand
• Help artists, companies and partners reach audiences
• Own Ticketsolve, the theatre's CRM and ticketing system
• Use audience data and insight to improve customer journeys and grow ticket sales, memberships, donations and other income
• Work closely with Front of House and the wider team so communications are accessible, inclusive and focused on the customer
• Use data, reporting and budget management to evaluate and improve marketing activity

The process

• Closing date is Sunday 25 October

The details

• Salary: £30,000
• Contract: full-time, 37.5 hours a week over five days
• Location: Liverpool
• Closing date: Sunday 25 October 2026