Interim Marketing and Communications Manager

Confidential; Liverpool; On-site; GBP 35,000 - 45,000; Full time

Job summary

Confidential, based in Liverpool, seeks an Interim Marketing & Communications Manager to lead a multi-channel function, driving digital performance, brand visibility and audience engagement.

You will provide leadership to the marketing team while delivering data-led campaigns, enhancing digital channels and supporting organisational growth objectives.

Qualifications

• Proven experience leading marketing and communications functions.
• Strong people management skills with leadership of high-performing teams.
• Digital marketing expertise including website optimisation and SEO.
• Experience implementing and optimising CRM platforms.
• Strong analytical mindset with data-led decision making.
• Excellent stakeholder management and communication.
• Hands-on leader balancing strategy and delivery in fast-paced settings.

Responsibilities

• Lead the delivery of integrated marketing, communications and digital campaigns.
• Provide day-to-day leadership, management and development of the marketing team.
• Develop and implement a digital marketing strategy focused on engagement and performance.
• Oversee website development, UX, content optimisation, SEO and best practice.
• Lead CRM implementation, optimisation and reporting to support decisions.
• Use analytics and insights to evaluate campaigns and drive improvements.
• Manage external agencies and partners to deliver high-quality activity.
• Guard the organisation's brand with consistent messaging across channels.

Skills

Marketing leadership

People management

Digital marketing

CRM platforms

Analytics & reporting

Stakeholder management

Strategic delivery

Tools

CRM platforms

Job description

As Interim Marketing & Communications Manager, you will lead a multi-channel marketing and communications function, driving digital performance, brand visibility and audience engagement across the organisation. You will provide leadership to the marketing team while delivering data-led campaigns, enhancing digital channels and supporting organisational growth objectives.

Client Details

Ourclientisahighlyregarded not-for-profit organisation based in Liverpoolwithastrongreputationforexcellence,innovationandcreativity.Recognisedwithinitssectorandenteringanexcitingperiodofdevelopment,itoffersthe opportunity to make a visible impact within a collaborative and ambitious environment.

Description

• Lead the delivery of integrated marketing, communications and digital campaigns that support organisational growth and recruitment objectives.
• Provide day-to-day leadership, management and development of the marketing team, ensuring the successful delivery of projects and campaigns.
• Develop and implement a digital marketing strategy focused on improving engagement, conversion and overall performance.
• Oversee website development, user experience, content optimisation, SEO and digital best practice.
• Lead the implementation, optimisation and effective use of CRM systems, ensuring data, automation and reporting support strategic decision-making.
• Use analytics, insights and performance data to evaluate campaigns, identify opportunities and drive continuous improvement.
• Manage external agencies, suppliers and creative partners to deliver high-quality marketing activity and value for money.
• Act as a guardian of the organisation's brand, ensuring consistent messaging, visual identity and communications across all channels.

Profile

• Proven experience leading marketing and communications functions, with responsibility for delivering successful campaigns and organisational objectives.
• Strong people management skills with experience developing, motivating and leading high-performing teams.
• Demonstrable expertise in digital marketing, including website optimisation, SEO, content strategy and campaign delivery.
• Experience implementing and optimising CRM platforms to improve engagement, conversion and reporting outcomes.
• Strong analytical mindset with the ability to use data, insights and reporting tools to inform decisions and improve performance.
• Excellent stakeholder management and communication skills, with the ability to build effective relationships across an organisation.
• Hands-on and proactive leader who can balance strategic planning with operational delivery in a fast-paced environment.

Job Offer

• Opportunity to manage and develop an established in-house marketing team.
• Drive strategy while remaining hands-on and influential.
• Make an immediate impact within a values-led organisation.
• £35,000 - £45,000 per annum or equivalent daily rate