Marketing Officer. Deadline for application is 9am, Mon 26 October

Leeds Heritage Theatres; Leeds; Hybrid; GBP 23,000 - 31,000; Full time

Benefits offered by this job

Generous pension

Staff discounts

Employee assistance programme

Training & development

Job summary

Leeds Heritage Theatres is seeking a Marketing Officer to deliver engaging multi-channel campaigns across Leeds Grand Theatre and City Varieties Music Hall. You will manage digital, email, print and outdoor activity, driving audience growth and engagement.

You will use data-led insights to optimise performance, manage budgets, report on campaigns, and work with colleagues across Marketing, Programming, Box Office and external agencies. This is a hybrid role based across Leeds venues.

Qualifications

• Organised, data-led marketer with a passion for delivering effective campaigns.
• Experience delivering multi-channel campaigns across digital, email, print and other channels.
• Experience setting up, managing and optimising paid digital advertising campaigns.
• Experience using audience and CRM data to target, acquire and retain audiences.

Responsibilities

• Deliver multi-channel marketing campaigns across digital, email, print and outdoor channels.
• Lead paid digital advertising across Meta and Google Ads, monitoring performance and optimising spend.
• Build and deliver targeted email campaigns using audience segmentation and testing.
• Use data to plan, measure and improve campaign performance.
• Manage budgets and maintain accurate reporting across campaigns.

Skills

Multi-channel marketing

Paid digital advertising

Email marketing

Audience data

Campaign reporting

Budget management

Cross-functional work

Collaboration

Job description

To deliver effective marketing campaigns across Leeds Heritage Theatres’ venues, with a focus on digital advertising, email marketing and campaign implementation, ensuring activity reaches the right audiences, achieves agreed objectives and delivers strong performance.

Leeds Heritage Theatres is looking for an organised, creative and data‑led Marketing Officer to help deliver engaging multi‑channel marketing campaigns across Leeds Grand Theatre and City Varieties Music Hall.

This is an exciting opportunity to play a key role in promoting a diverse programme of theatre, comedy, music, learning activity and special events while helping to grow audiences and maximise engagement across our venues.

You will support the delivery of integrated marketing campaigns across digital, email, print and outdoor advertising channels, ensuring activity is executed effectively, on time and in line with campaign objectives. You will lead paid digital advertising activity, helping plan, implement, monitor, and optimise campaigns across platforms such as Meta and Google Ads to achieve the best possible results.

Using audience and CRM data, you will help identify opportunities to attract new audiences, encourage repeat attendance, and improve campaign performance. Through audience segmentation, testing and ongoing optimisation, you will contribute to a data‑led approach that supports both income generation and audience development.

Alongside campaign delivery, you will help monitor performance across multiple channels, providing reporting and insight that supports objectives and continuous improvement. You will also support the management of campaign budgets and maintain accurate records and reporting.

Working collaboratively with colleagues across Marketing, Communications, Programming, Box Office, Finance and external agencies and suppliers, you will help ensure campaigns are coordinated effectively and delivered to the highest professional standards.

At Leeds Heritage Theatres, we are proud to be an independent charity that generates most of the income needed to sustain our work ourselves. Through effective marketing, audience engagement and ticket sales, we can continue to care for our historic venues, support ambitious artistic programming and create opportunities for people and communities across Leeds to experience the arts.

In this role, you will play an important part in increasing awareness, driving attendance, growing audiences and supporting the long‑term sustainability and success of Leeds Heritage Theatres and its charitable mission.

About you

You are an organised, data‑led marketing professional with a passion for delivering effective campaigns, reaching new audiences and using insight to improve performance.

You will bring:

• Demonstrable experience of delivering multi‑channel marketing campaigns across digital, email, print and other relevant channels
• Practical experience of setting up, managing and optimising paid digital advertising campaigns, including monitoring performance and adjusting targeting, creative and spend
• Experience of building and delivering targeted email marketing campaigns, using audience segmentation and testing to improve engagement and conversions
• A data‑led approach to campaign planning and decision‑making, with a strong understanding of performance measures and the ability to turn results into practical improvements
• Experience of using audience and CRM data to support effective targeting, audience acquisition and retention activity
• Strong organisational and time management skills, with the ability to coordinate campaign activity and prioritise multiple deadlines
• Excellent written communication skills and attention to detail, with the ability to produce accurate, audience‑focused marketing activity
• Strong collaborative working skills, with the ability to liaise effectively with colleagues, agencies, suppliers and other external partners

You are proactive, highly organised and confident managing marketing activity from campaign set‑up through to delivery, optimisation and reporting. You will be comfortable working with campaign data, managing practical budgets and balancing competing priorities to ensure activity is delivered on time, on budget and in line with agreed objectives.

You will understand how to use audience insight, digital channels and performance data to support campaign success and will be motivated by the opportunity to help Leeds Heritage Theatres reach diverse audiences, increase engagement and support the long‑term sustainability of our venues and charitable mission.

As a proud Leeds charity at the heart of the city’s cultural life, we inspire connection, nurture talent and make the arts accessible to all.

Across Leeds Grand Theatre, City Varieties Music Hall and Hyde Park Picture House, We present the very best in live performance, music, comedy and film, welcoming over 460,000 audience members each year. We create places where stories are shared, ideas explored and creativity thrives – supporting artists, engaging communities and keeping Leeds’ cultural heartbeat strong.

When we come together, extraordinary things happen. Join us and play your part in shaping something special.

Salary and Benefits

Contract Type: Permanent (subject to probation)

Responsible to : Marketing Manager

Salary: £27,158 per annum

Holiday entitlement: 20 days per annum plus bank holidays, increasing after three and five years

Location: Based across Leeds Heritage Theatres venues, with some flexibility

• Generous average salary pension scheme
• Regular staff offers and discounts for our venues and local businesses
• Free to use Employee Assistance Programme that supports your health and wellbeing
• Training and professional development opportunities

Probation Period: Three months

Notice Period: One month

Hours: 37 hours per week, Mon-Fri (with occasional evening and weekend working). We encourage flexible, hybrid working; this role cannot be fulfilled wholly remotely.

Our organisation is actively seeking applications from people from the global majority and those with a disability.

We are committed to promoting safeguarding and the welfare of children, young people, and vulnerable adults. All colleagues have a role in ensuring we are a safe environment and a duty to report concerns in the workplace.