Marketing CRM Manager

SmartRecruiters, Inc.; United Kingdom; Remote; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Remote-first culture

MacBooks provided to employees

Extended parental leave

Job summary

The Adaptavist Group, a remote-first technology company, is seeking a CRM Manager to own segmentation, workflows, data hygiene and compliance within HubSpot. You will partner with the brand and analytics teams to improve targeting and deliver accurate campaigns.

You’ll be the main point of contact for day-to-day CRM queries from the marketing team and broader business, while contributing to lifecycle and nurture programmes in a fast-paced SaaS environment.

Qualifications

• Strong hands-on CRM or marketing automation experience.
• In-depth HubSpot knowledge, including workflows, segmentation, forms and properties.
• Experience improving CRM data quality, contact management and consent processes.
• Good understanding of email compliance, including GDPR and PECR.
• Ability to turn CRM reporting into clear recommendations.
• Experience creating guidance and training to help colleagues use the CRM effectively.

Responsibilities

• Segmentation and List Management in HubSpot: build and maintain contact segments and lists; apply basic exclusion logic; support senior CRM team members.
• Campaign Delivery and Quality Assurance: build/manage HubSpot workflows for nurtures and lifecycle emails; QA campaigns for accuracy and compliance; support A/B test planning.
• Data Hygiene and Compliance: flag bounced, unsubscribed or invalid contacts; maintain suppression lists; ensure sends comply with GDPR/PECR/CAN-SPAM; document workflows.
• Reporting and Continuous Improvement: monitor campaign performance; present findings to senior CRM team; assist with troubleshooting platform issues.

Skills

CRM experience

Marketing automation

Email marketing

Data quality

Tools

HubSpot

Job description

The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.

We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.com and Aha!

We make change happen. From anywhere.

What we offer you

We offer a very generous holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices. Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS. Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work. Read our full list of benefits

As the CRM Manager, you will be responsible for building and maintaining segmentation and workflows in HubSpot, safeguarding data hygiene and compliance, and supporting more senior CRM team members in designing increasingly complex targeting logic. You will be a key point of quality control for email marketing, working with the brand team to ensure campaigns are accurate before they reach customers.

Once familiar with The Adaptavist Group’s HubSpot instance, you will be the main point of contact for day‑to‑day queries from across the marketing team, as well as ad‑hoc queries from the wider business.

Qualifications

Key responsibilities and accountabilities

Duties include, but are not limited to:

• Segmentation and List Management:
• Build and maintain contact segments and lists in HubSpot
• Apply basic exclusion logic to targeting criteria
• Support senior CRM team members and the wider Marketing team in designing more complex, multi-condition segmentation

Campaign Delivery and Quality Assurance

• Support the marketing team in building and managing HubSpot workflows for standard nurture and lifecycle email sequences
• QA email campaigns, checking accuracy, personalisation, and compliance before send
• Support A/B test planning of our email marketing efforts

Data Hygiene and Compliance

• Flag bounced, unsubscribed, or invalid contacts and apply suppression lists
• Ensure all sends comply with legal requirements (GDPR, PECR, and CAN‑SPAM etc)
• Maintain accurate documentation of workflows, segments, and other supporting materials

Reporting and Continuous Improvement

• Monitor campaign performance (open rates, click rates, unsubscribes, deliverability) and work with the analytics team to present this in useful ways for the business
• Report findings and flag trends to senior CRM team members
• Assist with troubleshooting platform issues and elevate complex architecture problems where needed

Person Specification

• Strong hands‑on CRM or marketing automation experience, beyond campaign delivery.
• In‑depth HubSpot knowledge, including workflows, segmentation, forms and properties.
• Experience improving CRM data quality, contact management and consent processes.
• Good understanding of email compliance, including GDPR and PECR.
• Ability to turn CRM reporting into clear recommendations.
• Experience creating guidance and training to help colleagues use the CRM effectively.
• Strong organisation, communication and attention to detail, with confidence working independently and supporting the CRM Lead.
• Experience in a fast‑paced tech or SaaS environment.
• Familiarity with data enrichment, custom properties and integrations.
• Knowledge of email deliverability and CRM health monitoring.
• Experience supporting lifecycle and nurture programmes.

Additional Information

Not ticking every box? That’s totally okay! Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At ScriptRunner, part of TAG, we’re dedicated to creating a diverse and welcoming team. If you’re passionate about this role and keen to learn and grow with us,

What to expect

We have published some support on Interviewing with us to try to alleviate any pre‑interview anxieties, here you’ll find information to help you prepare and ace an interview at TAG.

You can read them here

At The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status.