CRM Manager - Brand Hackers

Brand Hackers; Greater London; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Remote work

London travel 2x/month

WFH allowance

Personal development support

Enhanced parental leave and coaching

Job summary

Brand Hackers is seeking a CRM Manager to grow the DTC brands’ CRM programs. You will audit CRM setups, plan and execute multi-channel campaigns (email, push, SMS), and drive engagement, retention, and loyalty across four+ brands.

You will design emails and content, analyse performance, and share insights with stakeholders. The role includes mentoring a team of executives and freelancers while delivering measurable growth.

Qualifications

• 4+ years of hands-on CRM/email marketing experience, preferably with D2C FMCG brands.
• Strong understanding of Klaviyo; ability to work with Mailchimp and other CRM platforms.
• Designing customer journeys and personalising experiences within CRM.
• Excellent analytical skills and proactive, self-motivated attitude.
• Strong communication, time management, and ability to work independently.

Responsibilities

• Audit CRM set‑ups and performance for multiple brands.
• Plan, execute, and optimise multi‑channel CRM campaigns (email, push, SMS).
• Copywrite and design campaign emails using templates or own designs.
• Analyse campaign metrics to inform strategy and continuous improvement.
• Lead a squad of fractional marketers and coordinate with partner brands.

Skills

CRM marketing

Klaviyo

Email marketing

Data analysis

Project management

Content creation

Team leadership

Tools

Klaviyo

Mailchimp

Canva

Job description

We help challenger brands fight smarter, think sharper, and win bigger.

We build experienced, dynamic and fractional teams that fit in like puzzle pieces – providing just the right knowledge and energy at the right time. We’re not your typical agency or a one-man show; we're a team of passionate professionals who eat, sleep, and breathe branding and marketing.

Our diverse team of experts covers all marketing mix elements, from brand strategy and social media to performance and web development and beyond and with over 100 brands under our belt, our Brand Hackers have a treasure trove of shared experiences. This wealth of knowledge fuels our creativity and gives us the edge.

We’re 4 years old and have grown from just 2 of us to 20+ people with knock-out case studies we’re really proud of and a serious growing reputation (even if we say so ourselves).

Beyond FMCG, we're building iconic challenger brands across Beauty, Luxury, Film, and more working with big challengers like Tony’s Chocolonely and emerging hot startups like Seep. From customer insights and brand strategy to campaign planning and comms strategy, our team tackles a wide range of briefs.

We’re now looking for a CRM Manager to join the team. This role is instrumental to growing the DTC businesses of some really exciting brands within the startup world. As a CRM Manager within the Brand Hackers team, you’ll be a key part of helping our brands achieve outsized impact from a CRM marketing activities.

The Role

As our brand partners continue to prioritise email marketing and CRM to support their growth, we are seeking an adept CRM Manager to join our team. This is an exciting and diverse role which will see you doing a bit of everything from auditing CRM set‑ups and performance, crafting a newsletter content strategy, implementing the strategy or managing a team of executives and freelance to deliver.

You will...

• Work across 4+ brands at any one time, as part of a wider team of Brand Hackers or directly alongside the brand's marketing team
• Producing CRM audits for our brand partners
• Planning, executing, and optimising multi‑channel CRM campaigns for exciting challenger brands (email, push, SMS) focused on engagement, retention, and loyalty
• Copywriting and designing campaign emails, using in-house designed templates or creating your own, to produce standout campaign materials
• Analysing and interpreting campaign performance metrics to inform strategy and continuous improvement
• Bringing fresh, innovative ideas to test, learn, and push boundaries for our partner brands
• Reporting key campaign outcomes, learnings, and insights to stakeholders
• Acting as the main point of contact for your brand partners, with the opportunity to lead a squad of fractional marketers owning other marketing channels

You’ll have...

• Minimum 4 years of hands‑on CRM/email marketing experience, particularly with D2C FMCG brands
• Strong understanding of Klaviyo, with the agility to work with Mailchimp and other CRM platforms
• Demonstrable understanding of how to design customer journeys and personalise experiences within CRM
• Excellent analytical skills
• Proactive, self‑motivated, and confident working independently
• Excellent communication skills both written and verbal
• Excellent project and time management skills
• A strong design eye and skills using Canva or your preferred design software
• Background in agencies a plus!

Working rights in the UK are required. We are currently unable to sponsor visas.

To be considered for this role, please include an upload of a self‑designed and built email campaign example. Applications without this will not be progressed.

What We Offer

• An Opportunity to work with the coolest challenger brands in the market and help shape one of the fastest-growing agencies out there.
• A roaming role: remote most of the time, in London twice a month, plus a competitive package with WFH allowance, personal development support, enhanced parental leave, and unlimited coaching.
• Grow alongside some of the brightest talent in brand growth and marketing, driven by shared purpose and success.
• 25 days holiday plus bank holidays.
• Salary of 40-45k dependent on experience
• Monthly working‑from‑home allowance to be spent on coffee or co‑working
• Birthday off
• Enhanced paternity/maternity leave & pay
• Unlimited coaching with MoreHappi
• Full Up World Membership
• Our commitment to your development.

We believe you shouldn’t have to wait until you start a job to see the benefits. Our handbook is open here.