Marketing Automation Manager (HubSpot)

GlobalData Plc; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

GlobalData, London-based, is seeking a Marketing Automation Manager (HubSpot) to design and run sophisticated automation strategies at scale, collaborating with brand and regional marketing teams.

You will own lead nurturing, data-driven segmentation and GDPR compliance, delivering measurable impact across media and broader brand initiatives.

Qualifications

• 2+ years' hands-on experience building and managing campaigns within HubSpot.
• Experience with lead nurturing and multi-channel campaigns.
• Ability to translate data into actionable marketing insights.

Responsibilities

• Design and execute sophisticated, multi-channel marketing automation strategies within HubSpot.
• Develop advanced lead nurturing, scoring and re-engagement frameworks aligned to commercial objectives.
• Leverage data to inform segmentation strategy, campaign architecture and performance optimisation.
• Maintaining and elevating data governance standards, ensuring robust segmentation and database integrity.
• Managing the reporting and analysis of email and data performance.
• Building scalable automation workflows to support complex stakeholder requirements across multiple business units.
• Delivering insightful performance reporting and presenting actionable recommendations to drive continuous improvement.
• Ensuring full compliance with GDPR, PECR and relevant global data privacy regulations.
• Identifying automation innovation opportunities that enhance efficiency, performance and commercial impact.

Skills

HubSpot campaign management

Lead nurturing

Data-driven marketing

Stakeholder management

Tools

HubSpot

Salesforce CRM

BI tools

Job description

Job title: Marketing Automation Manager (HubSpot)

Location: London

Location type: Permanent

Who we are…

GlobalData is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. Using our unique data, expert analysis and innovative solutions we deliver intelligence on the world's largest industries for companies, government organisations and industry professionals.

We began our journey in 2016, by combining a diverse range of specialist information services companies, with decades of trusted customer relationships and deep sector specialisms. Today, we operate as a single company and one fully integrated platform, with more than 3,500 colleagues worldwide, across 20+ industries, delivering value for over 5,000 customers.

Why join GlobalData?

GlobalData is at a pivotal point in its growth journey. Following multiple acquisitions and having recently received transformational investment we need curious, ambitious, courageous people to support us in achieving our vision of becoming the world's trusted source of strategic industry intelligence.

Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. We recognise the collective power of our people, and it is the collaboration of our teams that have shaped our success and will continue to do so in the future.

The role…

The Marketing Automation Manager will join a well-established and high-performing Marketing Automation function, reporting to the Director of Marketing and playing a central role in shaping how we engage audiences at scale. This role sits at the heart of a global organisation with an ambitious growth agenda. As we continue to expand through acquisitions and investment, you'll have the opportunity to elevate how we use automation to drive smarter campaigns, stronger customer journeys and measurable commercial impact.

You'll be part of a supportive, experienced team and work closely with brand and regional marketing stakeholders across the business, predominantly from the Media division. While your primary focus will be unlocking opportunity within our media portfolio, you'll also contribute to wider brand initiatives - giving you broad exposure, influence and the chance to make a visible impact.

This is a role for someone who enjoys momentum, variety and ownership - someone who wants to build, optimise and continuously improve within an organisation that values innovation, initiative and results

What you'll be doing…

• Designing and executing sophisticated, multi-channel marketing automation strategies within HubSpot
• Developing advanced lead nurturing, lead scoring and re-engagement frameworks aligned to commercial objectives
• Leveraging data to inform segmentation strategy, campaign architecture and performance optimisation
• Maintaining and elevating data governance standards, ensuring robust segmentation and database integrity
• Managing the reporting and analysis of email and data performance.
• Building scalable automation workflows to support complex stakeholder requirements across multiple business units
• Delivering insightful performance reporting and presenting actionable recommendations to drive continuous improvement
• Ensuring full compliance with GDPR, PECR and relevant global data privacy regulations
• Identifying automation innovation opportunities that enhance efficiency, performance and commercial impact

What we’re looking for…

• 2+ years' hands-on experience building and managing campaigns within HubSpot
• Experience in integrations within HubSpot, preferably Salesforce CRM
• Proven experience in digital marketing, delivering lead nurturing, retention and high-volume lead generation programme
• Familiarity with working with data lakes and integrations into BI tools.
• Advanced analytical capability with the ability to translate complex data to non-operational stakeholders
• Strong understanding of segmentation strategy, data hygiene and CRM best practice
• Solid working knowledge of GDPR, PECR and broader marketing compliance regulations
• Highly proactive, solutions-focused with strong stakeholder and project management skills
• A test-and-learn mindset with confidence in experimentation and iterative optimisation
• Comfort operating in high-growth, fast-evolving environments
• Curious, ambitious and driven to continuously elevate performance standards

In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. To find out more about the roles and benefits on offer in your region, visit careers.globaldata.com

GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.