Marketing Coordinator

JR United Kingdom; Luton; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

An established industry player is seeking a passionate Marketing Coordinator to drive impactful marketing and communication activities for their Talking Therapy services. This role involves creating engaging content, managing social media, and executing targeted outreach to enhance community support. The ideal candidate thrives in a collaborative environment, possesses strong communication skills, and is dedicated to making a positive impact on mental health awareness. Join a forward-thinking organization that values creativity and autonomy while providing comprehensive benefits and opportunities for professional development.

Benefits

Comprehensive benefits package

Career development opportunities

Flexible working arrangements

Culture of recognition

Qualifications

• Experience in marketing or communications, creating content, and managing social media.
• Ability to craft engaging stories and develop effective outreach strategies.

Responsibilities

• Create and execute marketing activities to drive demand from community groups.
• Manage social media accounts and develop local mental health awareness campaigns.

Skills

Content Creation

Social Media Management

Marketing Strategy

Communication Skills

Audience Engagement

Education

Degree in Marketing or Communications

Tools

Social Media Platforms

Content Management Systems

Job description

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A new opportunity has arisen for a Marketing Coordinator to scope, plan, and deliver marketing and communications activities to promote our Talking Therapy services as part of Total Wellbeing Luton.

If you’re excited by working in a values-orientated environment to develop content and campaigns that help people access the support they need, we’d love to hear from you!

You’ll be based in our central Luton hub, with some home working available. Reporting into the Central Marketing team, you’ll also be part of a wider community of marketing professionals in the organisation.

Job Introduction

A new opportunity has arisen for a Marketing Coordinator to scope, plan, and deliver marketing and communications activities to promote our Talking Therapy services as part of Total Wellbeing Luton.

If you’re excited by working in a values-orientated environment to develop content and campaigns that help people access the support they need, we’d love to hear from you!

You’ll be based in our central Luton hub, with some home working available. Reporting into the Central Marketing team, you’ll also be part of a wider community of marketing professionals in the organisation.

Role Responsibilities

With specific targets to reach for the number of people using the service, you’ll need to create communications and execute marketing activities using online and offline channels to drive demand from specific population groups in the community.

You will do this by:

• Identifying target audiences and effective outreach methods
• Delivering promotional activities to increase referrals, including community outreach
• Creating and executing a content strategy to build communities and increase workshop registrations
• Developing messages that resonate with different audiences
• Reporting on activity linked to the communications plan and performance metrics
• Managing and updating the service website
• Managing social media accounts and creating content
• Developing local mental health awareness campaigns alongside the service lead
• Liaising with local authorities, public health, commissioners, and healthcare professionals to build relationships and disseminate communications
• Highlighting concerns and proposing solutions as appropriate
• Training and upskilling staff to produce their own communications when needed
• Attending and contributing to relevant meetings such as performance reviews and marketing updates

The Ideal Candidate

To be considered for this role, you should have previous experience in marketing or communications, including creating online and offline content, and managing social media accounts independently.

Sector experience isn’t necessary, but understanding the needs of the people we support is preferred.

• You should be comfortable writing your own copy, designing assets, and presenting your work to stakeholders
• You should be results-driven and pragmatic in achieving objectives
• You should enjoy autonomy while being collaborative and inclusive of ideas
• Organization and attention to detail are essential
• You should be able to craft engaging stories creatively
• Positivity, resourcefulness, and action-orientation are important qualities

About us

As a leading health and social care provider with over 300 locations across England, we take pride in our services.

We operate on a not-for-profit basis, reinvesting every penny into our services and staff. We believe in continuous improvement to enhance the lives of those we support.

What Benefits Will I Receive?

We recognize that rewards look different for everyone. Whether it’s financial benefits, a culture of recognition, or career development opportunities, we aim to support you fully with our total reward package.

Join us and explore the comprehensive benefits by following the link below to see all the perks available.

Turning Point Benefits

We reserve the right to close this advert early if an appointment is made before the closing date.

Turning Point

Attached documents

• Marketing Coordinator Profile CN Sept 22 Final.pdf