Marketing Coordinator - Total Wellbeing Luton

Turning Point UK; Luton; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

An established industry player is seeking a Marketing Coordinator to enhance community engagement for their Talking Therapy services. This role involves crafting compelling content and executing marketing strategies to drive awareness and usage of mental health support services. You will have the opportunity to work in a collaborative environment, where your creativity and strategic thinking will directly impact the lives of those in need. Join a forward-thinking organization that values your input and offers a supportive culture, ensuring you have the tools to succeed and grow in your career.

Benefits

Career Development Opportunities

Flexible Working Hours

Recognition Culture

Employee Support Programs

Qualifications

• Experience in creating online and offline content.
• Ability to manage social media accounts independently.

Responsibilities

• Create and execute marketing activities to promote services.
• Manage social media accounts and develop content strategies.

Skills

Social Media Management

Content Creation

Marketing Strategy

Communication Skills

Audience Engagement

Education

Degree in Marketing or Communications

Tools

Website Management Tools

Graphic Design Software

Job description

Job Introduction

A new opportunity has arisen for a Marketing Coordinator to scope, plan, and deliver marketing and communications activities to promote our Talking Therapy services as part of Total Wellbeing Luton.

If you’re excited about working in a values-oriented environment to develop content and campaigns that help people access the support they need, we’d love to hear from you!

You’ll be based in our central Luton hub, with some home working available. Reporting into the Central Marketing team, you’ll also be part of a wider community of marketing professionals within the organization.

Role Responsibilities

With specific targets to increase the number of people using the service, you’ll need to create communications and execute marketing activities via online and offline channels to drive demand from specific population groups in the community.

You will do this by:

• Identifying target audiences and determining effective outreach strategies
• Delivering promotional activities, including community outreach, to increase referrals
• Creating and executing a content strategy to build communities and boost workshop registrations
• Developing messages that resonate with different audiences
• Reporting on activity performance linked to the communications plan
• Managing and editing the service website
• Managing social media accounts and creating content
• Developing local mental health awareness campaigns alongside the service lead
• Liaising with local authorities, public health entities, commissioners, and healthcare professionals to build relationships and disseminate communications
• Highlighting concerns and proposing solutions as appropriate
• Training and upskilling operational and clinical staff to produce their own communications when suitable
• Attending and contributing to relevant meetings such as performance reviews and marketing updates

The Ideal Candidate

To be considered, you should have previous experience in marketing or communications, including creating online and offline content and managing social media accounts independently.

Sector experience isn’t necessary, but an understanding of the needs of the people we support is preferred.

• You should be comfortable taking a hands-on approach, writing copy, designing assets, and presenting your work to stakeholders
• You are results-driven and seek pragmatic ways to improve against objectives
• You enjoy autonomy while being collaborative and inclusive of others’ ideas
• You are organized, methodical, and attentive to detail
• You enjoy storytelling in creative and engaging ways
• You are positive, resourceful, and action-oriented

About Us

As a leading health and social care provider with over 300 locations across England, we take pride in our services.

We operate on a not-for-profit basis, reinvesting all proceeds into our services and staff. We are committed to continuous improvement to enhance the lives of those we support.

What Benefits Will I Receive?

We recognize that rewards vary; whether it’s financial benefits, a culture of recognition, or career development opportunities, our total reward package aims to support you in every way.

Join our team to explore the comprehensive benefits and perks available to our employees.

We reserve the right to close this advert early if an appointment is made before the closing date.