Customer and Trade Marketing Manager

Anne Corder Recruitment; Peterborough; On-site; GBP 42,000 - 62,000; Full time

Job summary

Anne Corder Recruitment Ltd is partnering with an ambitious FMCG food business to appoint a Customer & Trade Marketing Manager who will own the customer marketing strategy and deliver impactful activation across key retail channels.

Working with Sales, Brand and Category teams, you’ll translate shopper insights into winning plans, manage budgets and ROI, lead retailer media and in-store activity, and build strong partnerships with UK retailers to drive growth.

Qualifications

• 5+ years' experience in FMCG Customer Marketing, Shopper Marketing or Trade Marketing.
• Strong knowledge of UK grocery retail and major retailers.
• Experience delivering activation plans across retail, digital and in-store.
• Excellent commercial awareness and budget management.
• Ability to interpret shopper and category insights into customer propositions.
• Stakeholder management across Sales, Marketing and Category.
• Proactive, hands-on approach to ownership.

Responsibilities

• Develop and deliver annual customer and shopper marketing strategies across key channels.
• Lead activation across Grocery, Convenience, Wholesale, Foodservice, Out-of-Home and International markets.
• Translate shopper, consumer and category insights into commercially effective customer plans.
• Manage retailer media, in-store activation, POS, sampling, digital campaigns and promotional activity.
• Build strong relationships with retail customers, media partners and external agencies.
• Work collaboratively with Sales, Brand and Category teams to identify opportunities for growth.
• Take ownership of marketing investment, budgets and ROI, ensuring activity delivers measurable commercial results.
• Help develop and establish best-in-class customer and shopper marketing processes.

Skills

FMCG Marketing

Retail knowledge UK

Budget management

ROI measurement

Stakeholder management

Strategic thinking

Hands-on delivery

Job description

Ready to turn shopper insight into commercial growth?

We're working with an ambitious and growing FMCG food business looking to appoint a commercially minded Customer & Shopper Marketing Manager to take ownership of its customer marketing strategy and deliver impactful activation across key retail channels.

Customer & Trade Marketing Manager

This is a fantastic opportunity for an experienced Customer Marketing, Shopper Marketing or Trade Marketing professional who enjoys combining strategic thinking with hands-on delivery.

You'll be joining a business where your ideas, commercial instincts and ability to get things done will make a genuine difference.

The Opportunity

Working closely with Sales, Brand and Category teams, you'll play a pivotal role in translating brand strategy into winning customer and shopper plans that drive visibility, conversion and sustainable growth.

You'll have the opportunity to shape the customer marketing function, influence investment decisions and build strong partnerships with major UK retailers.

Key responsibilities include:

• Develop and deliver annual customer and shopper marketing strategies across key channels.
• Lead activation across Grocery, Convenience, Wholesale, Foodservice, Out-of-Home and International markets.
• Translate shopper, consumer and category insights into commercially effective customer plans.
• Manage retailer media, in-store activation, POS, sampling, digital campaigns and promotional activity.
• Build strong relationships with retail customers, media partners and external agencies.
• Work collaboratively with Sales, Brand and Category teams to identify opportunities for growth.
• Take ownership of marketing investment, budgets and ROI, ensuring activity delivers measurable commercial results.
• Help develop and establish best-in-class customer and shopper marketing processes.

What We're Looking For

We're keen to speak with commercially driven marketing professionals who understand the FMCG landscape and know how to turn great ideas into tangible business results.

You'll ideally bring:

• At least 5 years' experience within FMCG Customer Marketing, Shopper Marketing or Trade Marketing.
• Strong knowledge of UK grocery retail and major retailers.
• Proven experience delivering customer activation plans across retail, digital and in-store channels.
• Excellent commercial awareness, with the confidence to manage budgets, prioritise investment and measure ROI.
• The ability to interpret shopper and category insights and turn them into compelling customer propositions.
• Strong stakeholder management skills and the ability to influence across Sales, Marketing and Category.
• A proactive, resilient and hands-on approach, with the confidence to take ownership and drive initiatives forward.

Experience within Food & Drink would be particularly advantageous, although we welcome applications from candidates across the wider FMCG sector.

Why Consider This Opportunity?

This isn't simply about delivering promotional campaigns. It's an opportunity to genuinely shape how a growing FMCG business connects with its customers and shoppers.

You'll have the freedom to bring fresh thinking, influence commercial strategy and make a measurable impact on business performance.

Please note that we are not able to provide support with visa sponsorships and all

applicants must be based in the UK and hold the valid right to work in the UK