Marketing Content Executive

Reed; Norwich; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

25 days' annual leave

Enhanced pension scheme

Employee Assistance Programme

EV charging points

Free on-site parking

Shower and locker facilities

Job summary

Reed in Norwich is seeking a Customer Journey & Content Specialist to drive engaging content across the customer journey and optimise digital experiences. You will work with SEO specialists and stakeholders to improve visibility and conversions.

The role demands a data-driven approach, strong SEO and experience with AI-powered search, video content creation, and cross-functional collaboration. Full right to work in the UK is required, with office-based work in Norwich.

Qualifications

• Experience in digital content production for a consumer-facing brand.
• Strong SEO knowledge and practical application.
• Experience creating content for AI-powered search and discovery platforms.
• Proficiency with AI tools and technologies.
• Strong analytical and reporting skills.
• Experience creating and editing short-form video content.
• Previous people management experience.
• Excellent written and verbal communication skills.
• Proactive, hands-on approach with strong collaboration skills.
• Professional, adaptable, and flexible mindset.
• Full right to work in the UK (sponsorship is not available).

Responsibilities

• Create, manage, and optimise engaging content across the customer journey.
• Produce content for websites, social media, video, podcasts, and other digital channels.
• Identify opportunities to improve engagement, conversion rates, and revenue.
• Develop content strategies aligned with SEO best practices and AI search experiences.
• Analyse content performance, user behaviour, and engagement metrics.
• Enhance user experience through data-led content improvements.
• Collaborate with internal teams to align content with business objectives.
• Provide support and guidance to team members where required.
• Stay up to date with emerging digital, content, and AI trends.

Skills

Content strategy

SEO knowledge

AI content tools

Analytics & reporting

Video content creation

People management

Written & verbal communication

Collaboration

Customer journey optimisation

Conversion optimisation

Job description

An exciting opportunity has arisen to join a successful and respected digital business operating one of the UK's leading independent financial comparison platforms. As a Customer Journey & Content Specialist, you will play a key role in enhancing customer engagement, improving digital journeys, and creating high-performing content that drives traffic, conversions, and revenue growth.

This position is ideal for a creative, data-driven content professional with a strong understanding of SEO, emerging AI technologies, and user experience optimisation.

The Role

Working within a collaborative digital team, you will take ownership of customer-facing content across multiple channels, ensuring users can easily access relevant information and products. Acting as a subject matter expert in content strategy and customer journeys, you will work closely with SEO specialists and key stakeholders to maximise visibility across search engines, AI-driven platforms, and social channels.

Key Responsibilities

• Create, manage, and optimise engaging content across the customer journey.
• Produce content for websites, social media, video, podcasts, and other digital channels.
• Identify opportunities to improve engagement, conversion rates, and revenue.
• Develop content strategies aligned with SEO best practices and AI search experiences.
• Analyse content performance, user behaviour, and engagement metrics.
• Enhance user experience through data-led content improvements.
• Collaborate with internal teams to align content with business objectives.
• Provide support and guidance to team members where required.
• Stay up to date with emerging digital, content, and AI trends.

About You

We are seeking an experienced content professional with a proven track record in a consumer-focused digital environment.

Essential Skills & Experience

• Experience in digital content production for a consumer-facing brand.
• Strong SEO knowledge and practical application.
• Experience creating content for AI-powered search and discovery platforms.
• Proficiency with AI tools and technologies.
• Strong analytical and reporting skills.
• Experience creating and editing short-form video content.
• Previous people management experience.
• Excellent written and verbal communication skills.
• Proactive, hands-on approach with strong collaboration skills.
• Professional, adaptable, and flexible mindset.
• Full right to work in the UK (sponsorship is not available).

Desirable

• Social media content creation or management.
• Financial services, fintech, or comparison website experience.
• A/B testing experience.
• Knowledge of customer journey optimisation and conversion improvement techniques.

Benefits

Our client offers an excellent benefits package, including:

• 25 days' annual leave plus bank holidays.
• Additional long-service holiday entitlement.
• Birthday leave.
• Enhanced pension scheme.
• Employee Assistance Programme and 24/7 GP access.
• Group Life Insurance.
• Ongoing training and career development.
• Free on-site parking and EV charging points.
• Modern, air-conditioned offices with shower and locker facilities.
• Staff incentives and workplace perks.
• Discounted local bus travel.

This role is fully office-based in Norwich within a collaborative and innovative environment.