Social Media and Content specialist

Parkside Recruitment; Windsor; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A recruitment agency is seeking a Social Media and Content Specialist to deliver digital B2C strategy and enhance brand engagement. The role requires 3 to 4 years of experience in social media and content. Responsibilities include managing digital platforms and creating engaging content. The position is based in Windsor with a hybrid work model, requiring 3 days in the office.

Qualifications

• 3 to 4 years of experience in a social media and content role.

Responsibilities

• Responsible for the digital B2C strategy for all brands.
• Ensure B2C platforms are consumer-friendly.
• Create digital content initiatives for traditional marketing campaigns.
• Support development of digital marketing initiatives for sponsorship assets.
• Deliver innovative digital solutions to maintain consumer interaction.
• Regularly report on competitor Digital Marketing activities.
• Develop best practices for content creation and distribution.
• Deliver market leading digital content for training platforms.
• Create impactful digital product and technical content.
• Ensure consistency in Digital Marketing plans.

Skills

Social media management

Content creation

Digital marketing strategy

Job description

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Direct message the job poster from Parkside Recruitment

I am partnering with a well known FMCG company based close to Windsor, we are looking for a social media and content specialist who will be responsible for delivering digital B2C strategy and to utilise brand assets to create, improve and maintain valuable and engaging content for all brands across B2C and B2B platforms. To improve the brand image, engagement and convert our target group in line with the Marketing objectives.

The role will be based in their amazing offices close to Windsor with 3 days per week in the office.

The ideal candidate will have around 3 / 4 years experience within a social media and content role.

Really great culture and high performing teams.

Responsibilities

• Responsible for the digital B2C strategy for all brands and support the Customer Marketing team in delivering our brand and product messages through our customers digital channels.
• Ensuring that our B2C platforms (website, social media, e-marketing) are ‘consumer friendly’ and reflect the consumers journey.
• Creation of digital content initiatives to support traditional marketing campaigns.
• Support the team in the development of industry leading digital marketing initiatives for our sponsorship assets.
• Explore forward-thinking digital marketing initiatives from other industries to differentiate and add value in our customer relationships.
• Uncover consumer insights and deliver innovative digital solutions to maintain high levels of consumer interaction that meet the Marketing objectives.
• Regular reporting on competitor Digital Marketing activities.
• Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing.
• Delivery of market leading brand and product digital content for all training platforms across the business.
• Support Technical Services by creating and delivering impactful and informative digital product and technical content.
• Ensure Digital Marketing plans are fed into the internal communication process for marketing activities.
• Main contact and liaison for all central & other European in relation to Digital Marketing activities.
• Work closely across all UK Marketing Teams to ensure consistency & integrated approach.

Qualifications

• 3 to 4 years of experience in a social media and content role.