Senior Content Creator

Confidential; York and North Yorkshire; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Annual bonus scheme

Bupa Cash Plan

Health & wellbeing support

Company events

Paid volunteer time

On-site parking

Cycle to work scheme

Store discount vouchers

Job summary

Confidential is seeking a Senior Content Creator to lead our B2B content strategy. You will craft high-quality blogs, articles, thought leadership pieces and website content for buyers, manufacturers and industry professionals.

The role combines strong copywriting with creative design, including LinkedIn campaigns, Mailchimp email work and visual materials. You will own content across platforms and shape industry-relevant messaging.

Qualifications

• Proven experience in B2B content creation and copywriting.
• Excellent blog writing, storytelling and editing skills.
• Ability to write confidently about technical or industry-specific topics.

Responsibilities

• Writing B2B blogs, articles, thought leadership pieces and website content.
• Researching industry trends and market developments.
• Creating content for LinkedIn and other B2B channels.
• Developing B2B email campaigns using Mailchimp.
• Creating graphics, reports, presentations, adverts and other visual marketing materials.
• Managing website content through WordPress.
• Identifying new content opportunities around industry trends and new markets.
• Using performance data to improve content and engagement.
• Supporting SEO and emerging AI search strategies.

Skills

B2B content creation

Copywriting

Storytelling

Editing

Tools

Canva

Adobe Creative Suite

WordPress

Job description

We are recruiting for a Senior Content Creator to join a growing business. This is a varied creative role for someone who is confident creating high-quality B2 B content and can combine strong copywriting and storytelling skills with creative design.

You will take ownership of the company's B2 B content strategy, creating engaging and authoritative content for an audience of buyers, manufacturers and industry professionals.

Your work will include:

• Writing B2 B blogs, articles, thought leadership pieces and website content
• Researching industry trends and market developments
• Creating engaging content for LinkedIn and other B2 B channels
• Developing B2 B email campaigns using Mailchimp
• Creating graphics, reports, presentations, adverts and other visual marketing materials
• Managing website content through WordPress
• Identifying new content opportunities around industry trends and new markets
• Using performance data to improve content and engagement
• Supporting SEO and emerging AI search strategies

About You

We are looking for someone who has strong B2 B content experience and understands how to create professional, informative and engaging content for a business audience.

You will need:

• Proven experience in B2 B content creation, copywriting or content marketing
• Excellent blog writing, storytelling and editing skills
• The ability to write confidently about technical or industry-specific subjects
• Strong graphic/creative design skills and an eye for visual storytelling
• Experience using Canva, Adobe Creative Suite or similar
• Experience creating content for LinkedIn and other B2 B marketing channels
• Excellent attention to detail and strong organisational skills
• A creative, curious and proactive approach

This role requires someone who can genuinely do both sides of the job - creating high-quality written B2 B content and designing the creative assets to bring that content to life.

Benefits

• Annual bonus scheme
• Bupa Cash Plan
• Health & wellbeing support
• Company events
• Paid volunteer time
• On-site parking
• Cycle to work scheme
• Store discount vouchers