Head of Marketing, Brand & Growth Strategy

Worcestershire County Cricket Club; St Clements; On-site; GBP 70,000 - 90,000; Full time

Job summary

Worcestershire County Cricket Club is seeking a strategic Head of Marketing & Communications to lead brand, content and audience growth. You will own integrated campaigns, develop data-driven journeys and collaborate across teams to support ticketing, membership and hospitality growth.

You will guide video, editorial and digital content while protecting the Club’s brand reputation locally, nationally and internationally, and manage a high-performing team with external partners.

Qualifications

• Senior marketing and communications leadership experience in sport or consumer-facing settings.
• Proven ability to develop and deliver strategies that grow audiences and drive revenue.
• Experience across brand, digital marketing, content and communications.
• Strong CRM/marketing automation experience (HubSpot or similar) with segmentation and journeys.
• Experience leading and developing high-performing teams and complex campaigns.
• Ability to turn data and insights into commercial decisions.
• Creative thinker with strategic yet hands-on delivery capability.

Responsibilities

• Lead marketing, communications, brand and content strategy for the Club.
• Develop and execute integrated campaigns across paid, owned and earned channels.
• Drive growth across tickets, membership, hospitality, retail, events and partnerships.
• Guard and grow the Worcestershire CCC and New Road brand family.
• Create compelling video, editorial, social and digital content to engage audiences and drive commercial results.
• Oversee communications to raise profile locally, nationally and internationally.
• Lead major Club announcements, campaigns and reputational management.
• Ensure commercial partners are integrated into content and campaigns.
• Own CRM strategy and audience journey personalization.
• Use data and performance reporting to optimize marketing effectiveness.
• Collaborate across the Club to support wider priorities.
• Lead and develop the Marketing & Communications team; manage agencies and budgets.
• Monitor market trends to identify new audience and revenue opportunities.

Skills

Marketing strategy

Brand development

Digital marketing

Content creation

CRM & marketing automation

Audience segmentation

Team leadership

Campaign management

Data-driven decision making

Video & editorial content

Stakeholder management

Job description

Worcestershire County Cricket Club is seeking a strategic Head of Marketing & Communications to lead brand, content and audience growth. You will own integrated campaigns, develop data-driven journeys and collaborate across teams to support ticketing, membership and hospitality growth.

You will guide video, editorial and digital content while protecting the Club’s brand reputation locally, nationally and internationally, and manage a high-performing team with external partners.