Head of Marketing & Communications

Worcestershire County Cricket Club; St Clements; On-site; GBP 70,000 - 90,000; Full time

Job summary

Worcestershire County Cricket Club is seeking a strategic Head of Marketing & Communications to lead brand, content and audience growth. You will own integrated campaigns, develop data-driven journeys and collaborate across teams to support ticketing, membership and hospitality growth.

You will guide video, editorial and digital content while protecting the Club’s brand reputation locally, nationally and internationally, and manage a high-performing team with external partners.

Qualifications

• Senior marketing and communications leadership experience in sport or consumer-facing settings.
• Proven ability to develop and deliver strategies that grow audiences and drive revenue.
• Experience across brand, digital marketing, content and communications.
• Strong CRM/marketing automation experience (HubSpot or similar) with segmentation and journeys.
• Experience leading and developing high-performing teams and complex campaigns.
• Ability to turn data and insights into commercial decisions.
• Creative thinker with strategic yet hands-on delivery capability.

Responsibilities

• Lead marketing, communications, brand and content strategy for the Club.
• Develop and execute integrated campaigns across paid, owned and earned channels.
• Drive growth across tickets, membership, hospitality, retail, events and partnerships.
• Guard and grow the Worcestershire CCC and New Road brand family.
• Create compelling video, editorial, social and digital content to engage audiences and drive commercial results.
• Oversee communications to raise profile locally, nationally and internationally.
• Lead major Club announcements, campaigns and reputational management.
• Ensure commercial partners are integrated into content and campaigns.
• Own CRM strategy and audience journey personalization.
• Use data and performance reporting to optimize marketing effectiveness.
• Collaborate across the Club to support wider priorities.
• Lead and develop the Marketing & Communications team; manage agencies and budgets.
• Monitor market trends to identify new audience and revenue opportunities.

Skills

Marketing strategy

Brand development

Digital marketing

Content creation

CRM & marketing automation

Audience segmentation

Team leadership

Campaign management

Data-driven decision making

Video & editorial content

Stakeholder management

Job description

Head of Marketing & Communications - Worcestershire County Cricket Club

About Worcestershire County Cricket Club:

Worcestershire County Cricket Club is one of the 18 first-class county cricket clubs in England and Wales, with a proud history stretching back more than 155 years.

Our vision is to become Worcestershire's premier destination for live sport, entertainment and hospitality, whilst providing great experiences for everyone who engages with the Club.

We are entering an exciting period of growth, with ambitious plans to grow our audiences, revenues and profile both on and off the field.

From filling New Road and growing our membership to reaching millions of people through digital content, developing our brands and attracting new audiences to cricket, marketing and communications will play a fundamental role in the next stage of the Club's development.

We are passionate about our people and strive to create a welcoming, ambitious and supportive working environment that provides opportunities for our people to achieve their personal and professional goals.

Our values of Trust, Inclusiveness, Kindness, Resilience and Togetherness resonate across everything we do and define our culture and behaviours.

The Impact You'll Make:

As Head of Marketing & Communications, you will lead the Club's marketing, brand, communications and content strategy, with responsibility for strengthening the Worcestershire and Worcestershire Rapids brands and delivering measurable commercial impact.

Reporting to the Chief Revenue Officer, you will take the lead on how the Club attracts, engages, converts and retains supporters, members and customers, ensuring marketing activity directly supports ticketing, membership, hospitality, retail, venue and commercial partnerships.

This is a strategic but hands-on leadership role, combining creative thinking with commercial judgement and data-led decision making. You will lead the Marketing & Communications team while remaining close to delivery, helping build the Club's profile locally, nationally and internationally.

Key Responsibilities:

• Lead the Club's overall marketing, communications, brand and content strategy.
• Develop and execute integrated marketing campaigns across paid, owned and earned channels.
• Drive measurable growth across ticketing, membership, hospitality, retail, conferencing and events.
• Act as guardian of the Worcestershire CCC, Worcestershire Rapids, and New Road brands.
• Lead the creation of compelling video, editorial, social and digital content designed to grow audiences, increase engagement and deliver measurable commercial results.
• Oversee communications activity, helping build the Club's profile locally, nationally and internationally.
• Lead communications around major Club announcements, campaigns and reputational issues.
• Ensure commercial partners are appropriately and creatively integrated into relevant content and campaigns.
• Take ownership of the Clubs's CRM strategy and develop audience segmentation and increasingly personalised customer journeys.
• Use audience data, insight and performance reporting to inform decision making and continually improve marketing effectiveness.
• Work collaboratively across the Club to ensure marketing and communications support wider organisational and commercial priorities.
• Lead and develop the Marketing & Communications team, creating a high-performing and collaborative environment.
• Manage agencies, freelancers and external suppliers where appropriate.
• Own marketing budgets and ensure activity is focused on delivering measurable return on investment.
• Monitor market and consumer trends to identify new opportunities for audience and revenue growth.

Your Skills and Experience:

• Proven experience in a senior marketing and communications role within sport, entertainment, or another consumer-facing environment.
• Strong track record of developing and delivering marketing strategies that grow audiences and support commercial performance.
• Experience across brand, digital marketing, content and communications.
• Strong practical experience using HubSpot or a comparable CRM and marketing automation platform, including audience segmentation, email marketing, automated customer journeys, lead generation, campaign management and performance reporting.
• Experience managing, developing and motivating a high-performing team.
• Strong understanding of brand development and creative campaign execution.
• Experience using data and insight to make commercial and marketing decisions.
• Creative and commercially minded, with the ability to turn ideas into effective campaigns.
• A strategic thinker who is equally comfortable remaining hands-on and close to delivery.