Heritage Marketing Manager: Drive Direct Bookings & Experiences

ASVA; Lanark; Hybrid; GBP 34.000 - 41.000; Vollzeit

Zusammenfassung

New Lanark World Heritage Site is seeking a Marketing Manager to lead and deliver strategic, commercially focused marketing for the Visitor Attraction and Mill Hotel. The role combines strategic planning with hands-on delivery across digital and traditional channels, content creation, and paid media management.

You will drive direct bookings, enhance visitor footfall, promote events such as weddings and seasonal experiences, and strengthen the New Lanark brand through data-driven marketing and

Qualifikationen

• Proven experience in a marketing management or senior marketing role.
• Marketing qualification or demonstrable equivalent professional experience.
• Experience managing paid digital advertising campaigns (Google Ads, Meta Ads).
• Experience developing and implementing marketing strategies.
• Experience creating content across channels (social, email, websites).
• Experience managing budgets and reporting ROI.
• Experience using analytics tools to inform decisions.
• Experience coordinating external agencies and multiple projects.

Aufgaben

• Develop, lead and deliver a coordinated annual marketing strategy for Visitor Attraction and Hotel.
• Grow direct hotel bookings and improve website conversion.
• Plan and evaluate integrated campaigns across digital and traditional channels.
• Create content for social, websites, email and advertising campaigns.
• Manage social media platforms with planning, community management, reporting.
• Develop and manage paid media campaigns (Google/Meta).
• Oversee email marketing, database growth and campaign performance.
• Monitor website content, event listings and promotions; report ROI.

Kenntnisse

Digital marketing

Campaign planning

Analytics & data interpretation

Content creation

Social media management

Budgeting & ROI

Relationship building

Storytelling & audience engagement

Ausbildung

Marketing qualification or equivalent experience

Tools

WordPress

Google Ads

Meta Ads

Mailchimp

Hootsuite

Shopify

Canva

Jobbeschreibung

New Lanark World Heritage Site is seeking a Marketing Manager to lead and deliver strategic, commercially focused marketing for the Visitor Attraction and Mill Hotel. The role combines strategic planning with hands-on delivery across digital and traditional channels, content creation, and paid media management.

You will drive direct bookings, enhance visitor footfall, promote events such as weddings and seasonal experiences, and strengthen the New Lanark brand through data-driven marketing and