Marketing Campaigns Lead (Fixed-Term, Multi-Brand)

Connells Group HQ; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

Connells Group is seeking a Marketing Manager on a fixed-term maternity cover to lead planning, execution and reporting of integrated marketing activities across Sales, Lettings and Auctions.

Reporting to the Head of Marketing, you will manage campaigns, budgets and suppliers, collaborate with stakeholders, and drive lead generation, brand awareness and commercial growth while supporting internal communications and strategic initiatives.

Qualifications

• Strong written and verbal communication skills across audiences.
• Strong commercial awareness and understanding of marketing performance metrics.
• Minimum 3-5 years' marketing experience, ideally within property, franchise, retail or multi-brand environments.
• Experience working with multiple stakeholders across different business functions.

Responsibilities

• Lead the planning, coordination and delivery of integrated marketing campaigns across multiple brands and business areas.
• Manage campaign execution across digital, print, social, email, PR, branch and local marketing channels.
• Coordinate marketing support for new initiatives, product launches, acquisitions, branch activity and business change programmes.
• Monitor, analyse and report on campaign performance, providing recommendations to improve effectiveness and ROI.
• Support lead generation and customer acquisition activity across Sales, Lettings and Auctions.
• Use customer, market and campaign insights to identify opportunities and drive continuous improvement.
• Build strong working relationships with stakeholders across Sales, Lettings, Auctions, Operations and Group Marketing.
• Translate business requirements into effective marketing activity and actionable campaign plans.
• Ensure colleagues across branch networks and business functions are informed, engaged and equipped with the tools, resources and messaging required to support marketing and commercial objectives.
• Support the management and tracking of budgets across campaigns and projects.
• Manage relationships with agencies, suppliers and partners, ensuring high standards of delivery and service.
• Review supplier performance and identify opportunities for efficiencies and innovation.
• Support the development of the marketing team through coaching, guidance and knowledge sharing.
• Support the delivery of internal communications that promote marketing activity, celebrate successes, share best practice and increase awareness of business initiatives across the Group.
• Support the Head of Marketing in delivering departmental objectives and strategic priorities.

Skills

Strong communication

Commercial awareness

Marketing metrics

Multi-brand experience

Job description

Connells Group is seeking a Marketing Manager on a fixed-term maternity cover to lead planning, execution and reporting of integrated marketing activities across Sales, Lettings and Auctions.

Reporting to the Head of Marketing, you will manage campaigns, budgets and suppliers, collaborate with stakeholders, and drive lead generation, brand awareness and commercial growth while supporting internal communications and strategic initiatives.