Marketing Manager

Connells Group; Milton Keynes; On-site; GBP 33,000 - 52,000; Full time

Job summary

Connells Group is seeking a Marketing Manager on a fixed-term maternity cover to lead integrated marketing across Sales, Lettings and Auctions, reporting to the Head of Marketing. You will plan, execute and optimise campaigns to drive lead generation, brand awareness and customer engagement.

The role requires strong project management, stakeholder engagement and analytical skills, managing budgets, suppliers and performance across multiple brands and channels, with a focus on collaboration and

Qualifications

• Strong written and verbal communication skills.
• Strong commercial awareness and understanding of marketing performance metrics.
• Minimum 3–5 years' marketing experience, ideally within property, franchise, retail or multi-brand environments.
• Experience working with multiple stakeholders across different business functions.

Responsibilities

• Lead the planning, coordination and delivery of integrated marketing campaigns across multiple brands and business areas.
• Manage campaign execution across digital, print, social, email, PR, branch and local marketing channels.
• Coordinate marketing support for new initiatives, product launches, acquisitions, branch activity and business change programmes.
• Monitor, analyse and report on campaign performance, providing recommendations to improve effectiveness and ROI.
• Support lead generation and customer acquisition activity across Sales, Lettings and Auctions.
• Use customer, market and campaign insights to identify opportunities and drive continuous improvement.
• Build strong working relationships with stakeholders across Sales, Lettings, Auctions, Operations and Group Marketing.
• Translate business requirements into effective marketing activity and actionable campaign plans.
• Ensure colleagues across branch networks and business functions are informed, engaged and equipped with the tools, resources and messaging required to support marketing and commercial objectives.
• Support the development of the marketing team through coaching, guidance and knowledge sharing.
• Support the delivery of internal communications that promote marketing activity, celebrate successes, share best practice and increase awareness of business initiatives across the Group.

Skills

Communication skills

Commercial awareness

Marketing experience

Stakeholder management

Job description

This is a fixed-term maternity cover contract.

Reporting to the Head of Marketing, the Marketing Manager will play a key role in delivering marketing activities and campaigns across Connells Group's core brands, including Sales, Lettings and Auctions.

The role is responsible for managing the day-to-day planning, execution, optimisation and reporting of integrated marketing activity that supports lead generation, brand awareness, customer engagement and commercial growth. Working collaboratively with stakeholders across the business, the Marketing Manager will ensure campaigns are delivered effectively, aligned to business objectives and achieve measurable results.

This is a commercially focused role requiring strong project management, stakeholder engagement and analytical skills, with responsibility for managing campaigns, budgets, suppliers and marketing performance across multiple brands and channels.

The role will also support the delivery of internal communications that enhance stakeholder engagement, promote strategic initiatives, drive colleague awareness and understanding, and ensure alignment between Marketing and key business functions.

Key Responsibilities:

Campaign Planning & Delivery

• Lead the planning, coordination and delivery of integrated marketing campaigns across multiple brands and business areas.
• Manage campaign execution across digital, print, social, email, PR, branch and local marketing channels.
• Coordinate marketing support for new initiatives, product launches, acquisitions, branch activity and business change programmes.

Performance & Commercial Delivery

• Monitor, analyse and report on campaign performance, providing recommendations to improve effectiveness and ROI.
• Support lead generation and customer acquisition activity across Sales, Lettings and Auctions.
• Use customer, market and campaign insights to identify opportunities and drive continuous improvement.

Stakeholder Management

• Build strong working relationships with stakeholders across Sales, Lettings, Auctions, Operations and Group Marketing.
• Translate business requirements into effective marketing activity and actionable campaign plans.
• Ensure colleagues across branch networks and business functions are informed, engaged and equipped with the tools, resources and messaging required to support marketing and commercial objectives.

Budget & Supplier Management

• Support the management and tracking of budgets across campaigns and projects.
• Manage relationships with agencies, suppliers and partners, ensuring high standards of delivery and service.
• Review supplier performance and identify opportunities for efficiencies and innovation.

Team & Collaboration

• Support the development of the marketing team through coaching, guidance and knowledge sharing.
• Support the delivery of internal communications that promote marketing activity, celebrate successes, share best practice and increase awareness of business initiatives across the Group.
• Support the Head of Marketing in delivering departmental objectives and strategic priorities.

Knowledge, Skills & Experience:

• Strong written and verbal communication skills, with experience developing communications for a variety of audiences and influencing stakeholders through effective engagement and relationship management.
• Strong commercial awareness and understanding of marketing performance metrics.
• Minimum 3-5 years' marketing experience, ideally within property, franchise, retail or multi-brand environments.
• Experience working with multiple stakeholders across different business functions.