Marketing Campaign Lead — Publishing & Gift Brands

Orion Publishing Group; Greater London; Hybrid; GBP 38,000 - 62,000; Full time

Benefits offered by this job

28 days holiday per year

Private medical insurance

Cycle to Work scheme

Training library

Book discounts

Job summary

Orion Publishing Group, part of Hachette UK, is seeking a creative Marketing Campaign Manager to lead consumer-focused campaigns across fiction, non-fiction and gift titles. You will partner with authors, editors and sales to drive awareness and sales while managing multi-project campaigns.

The role demands strategic planning, robust budgeting and collaborative execution across marketing channels, with a focus on audience growth and direct-to-consumer engagement.

Qualifications

• Experience delivering creative and effective marketing campaigns.
• Ability to manage budgets and track spend against targets.
• Experience collaborating with editorial, publicity and sales teams to align campaigns.

Responsibilities

• Leading the development and delivery of standout marketing campaigns from acquisition through publication and beyond, bringing Orion’s books and gifts to life and driving sales
• Creating bold, insight-led campaign strategies with clear positioning, audience targeting and measurable outcomes
• Overseeing digital marketing strategy and execution across paid and organic channels, optimising performance through data and analytics
• Working closely with Editorial, Publicity and Sales teams to ensure campaigns are strategically aligned
• Driving forward the Laurence King imprint community growth strategy alongside a senior team member
• Building strong relationships with authors, creative partners, agents, retailers and other external partners to maximise reach and impact
• Identifying opportunities to grow audiences, build brand equity and deepen direct-to-consumer engagement
• Playing a supporting role in major brand campaigns, contributing to the overall success of the Orion list
• Managing multiple projects and budgets simultaneously in a fast-paced environment

Skills

Campaign management

Budget management

Cross-functional collaboration

Consumer marketing

Publishing campaigns

Stakeholder management

Education

Degree in Marketing/Communications

Job description

Orion Publishing Group, part of Hachette UK, is seeking a creative Marketing Campaign Manager to lead consumer-focused campaigns across fiction, non-fiction and gift titles. You will partner with authors, editors and sales to drive awareness and sales while managing multi-project campaigns.

The role demands strategic planning, robust budgeting and collaborative execution across marketing channels, with a focus on audience growth and direct-to-consumer engagement.