In‑Market Campaigns Lead — Data‑Driven Book Marketing

Penguin Random House UK; Greater London; Hybrid; GBP 32,000 - 36,000; Full time

Benefits offered by this job

Bonus

Job summary

Penguin General seeks a Campaigns Manager, in-market, to join our communications team on a 12-month fixed-term contract. You will plan and deliver marketing campaigns for published titles across Penguin General, using audience insight and data to drive discoverability and sales.

You’ll focus on frontlist and backlist opportunities, develop community engagement, and collaborate with paid media, design and content teams.

Qualifications

• Experience planning and delivering marketing campaigns across multiple projects.
• Ability to use performance data to optimise activity.
• Understanding of marketing channels and audience reach.
• Confident communicator who explains complex ideas clearly.

Responsibilities

• Plan and deliver campaigns for in-market titles across Penguin General, including frontlist, paperback and backlist opportunities.
• Identify growth opportunities from sales performance and audience insights.
• Set measures of success and test-and-learn to optimise campaigns.
• Collaborate with launch teams to ensure lifecycle continuity for books.

Skills

Campaign planning

Performance data

Marketing channels

Communication

Strategic thinking

Project management

Collaboration

Curiosity

Audience insight

Job description

Penguin General seeks a Campaigns Manager, in-market, to join our communications team on a 12-month fixed-term contract. You will plan and deliver marketing campaigns for published titles across Penguin General, using audience insight and data to drive discoverability and sales.

You’ll focus on frontlist and backlist opportunities, develop community engagement, and collaborate with paid media, design and content teams.