Marketing Manager

Orion Publishing Group; Greater London; Hybride; GBP 38 000 - 62 000; Plein temps

Avantages offerts par ce poste

28 days holiday per year

Private medical insurance

Cycle to Work scheme

Training library

Book discounts

Résumé du poste

Orion Publishing Group, part of Hachette UK, is seeking a creative Marketing Campaign Manager to lead consumer-focused campaigns across fiction, non-fiction and gift titles. You will partner with authors, editors and sales to drive awareness and sales while managing multi-project campaigns.

The role demands strategic planning, robust budgeting and collaborative execution across marketing channels, with a focus on audience growth and direct-to-consumer engagement.

Qualifications

• Experience delivering creative and effective marketing campaigns.
• Ability to manage budgets and track spend against targets.
• Experience collaborating with editorial, publicity and sales teams to align campaigns.

Responsabilités

• Leading the development and delivery of standout marketing campaigns from acquisition through publication and beyond, bringing Orion’s books and gifts to life and driving sales
• Creating bold, insight-led campaign strategies with clear positioning, audience targeting and measurable outcomes
• Overseeing digital marketing strategy and execution across paid and organic channels, optimising performance through data and analytics
• Working closely with Editorial, Publicity and Sales teams to ensure campaigns are strategically aligned
• Driving forward the Laurence King imprint community growth strategy alongside a senior team member
• Building strong relationships with authors, creative partners, agents, retailers and other external partners to maximise reach and impact
• Identifying opportunities to grow audiences, build brand equity and deepen direct-to-consumer engagement
• Playing a supporting role in major brand campaigns, contributing to the overall success of the Orion list
• Managing multiple projects and budgets simultaneously in a fast-paced environment

Connaissances

Campaign management

Budget management

Cross-functional collaboration

Consumer marketing

Publishing campaigns

Stakeholder management

Formation

Degree in Marketing/Communications

Description du poste

The Orion Publishing Group, a division of Hachette UK, publishes commercial, award-winning fiction, non-fiction and gift titles, and is home to bestselling authors and brands including Ian Rankin, Adam Kay, Michael Connelly, Emily English, Malala Yousafzai, Brandon Sanderson, Jamie Smart, Veronica Henry, Philippe Sands, Candice Carty-Williams, Joe Abercrombie, Florence Knapp and The World of . . puzzle series.

At Orion, we believe every story matters. Open, agile, passionate and innovative, our mission is to bring the best publishing to the greatest variety of people. Ambitious to continually raise the bar, we believe good stories can come from anywhere and we encourage and value contributions from all our staff.

Our multi-award-winning and collaborative Communications team has a proud track record of delivering high-impact, creative, sales-driving campaigns that bring our books and gifts to the widest possible audience.

What you'll be doing

This is an exciting opportunity to join Orion’s award-winning and dynamic Communications team, working across a varied list of fiction, non-fiction and gift publishing. As a confident and creative campaigner, you will play a key role in delivering consumer-focused marketing campaigns and will work with a wide range of authors and creative partners.

• Leading the development and delivery of standout marketing campaigns from acquisition through publication and beyond, bringing Orion’s books and gifts to life and driving sales
• Creating bold, insight-led campaign strategies with clear positioning, audience targeting and measurable outcomes
• Overseeing digital marketing strategy and execution across paid and organic channels, optimising performance through data and analytics
• Working closely with Editorial, Publicity and Sales teams to ensure campaigns are strategically aligned
• Driving forward the Laurence King imprint community growth strategy alongside a senior team member, flexing your creative muscles to effectively engage a wide range of gift audiences
• Building strong relationships with authors, creative partners, agents, retailers and other external partners to maximise reach and impact
• Identifying opportunities to grow audiences, build brand equity and deepen direct-to-consumer engagement
• Playing a supporting role in major brand campaigns, contributing to the overall success of the Orion list
• Managing multiple projects and budgets simultaneously in a fast-paced environment

Who we are looking for

We are looking for someone with demonstrable experience in delivering creative and effective marketing campaigns. You will enjoy working as part of a supportive team and relish the opportunity to flex your creative muscles – always with an eye on our commercial goals.

Our team plays a key role at every stage of our books’ and gifts’ journey, from acquisition to publication and beyond. You will be innately curious about consumer behaviour and will be able to demonstrate how that has been applied in a consumer-focused marketing role; experience working on publishing or gift campaigns is a bonus, but not essential.

You will be experienced across all aspects of marketing and adept at working collaboratively with publicity, sales and creative teams to craft pitch-perfect strategies that place the consumer at the heart of every campaign. Thoughtful planning, excellent budget management and timely execution will be hallmarks of your work.

You will also be well versed in all aspects of stakeholder management and ideally have experience in working across large teams, demonstrating excellent communication skills.

What we offer

Our staff are our greatest asset, and our benefits reflect this:

• 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
• Private medical insurance
• 2 community days per year
• Summer hours (finishing at 1pm on Fridays during the summer months)
• Retail discounts through Hachette rewards
• Cycle to Work scheme
• Wide-ranging training library
• Development programmes (including mentoring)
• Up to 70% off book purchases
• A charity bookshelf
• An active range of staff-led employee networks that are voluntary, including AgeWise, Gender Balance, Thrive, Pride, All Together, Wellbeing, Women in Tech and religious networks
• Season ticket loans
• And much more!

The role will be based at our London or Sheffield office, with a blend of in‑office (3 days) and homeworking (2 days) per week.

Our commitment

Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio‑economic, regional and cultural backgrounds.

We want everyone to have the opportunity to perform at their best during our recruitment process. If you need any adjustments, you can let us know at the ‘Reasonable Adjustments’ section of your application. We’ll make sure you’re supported throughout the process.

The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit https://btbs.org/grants