Head of Digital Marketing & Campaigns

Inspired Selection; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A well-known trade publisher is seeking a Head of Digital Marketing & Campaigns in London. The role involves planning and running paid campaigns, building creative content strategies, and driving audience engagement. Candidates should have a proven track record in digital marketing, strong analytical skills, and experience managing teams. The position offers a hybrid work model, requiring three days in the office. This is an exciting opportunity to shape digital marketing strategies within a vibrant publishing environment.

Qualifications

• Proven track record in multi-platform paid advertising and email acquisition.
• Strong analytical and reporting skills.
• Experience managing a team and stakeholders.

Responsibilities

• Plan and run paid acquisition campaigns across various platforms.
• Build author-focused campaigns and integrated content strategies.
• Drive email list growth and engagement.
• Measure performance, run tests, and optimize campaigns.
• Manage a small in-house team and external partners.

Skills

Paid advertising expertise

Analytical skills

Team leadership

Storytelling ability

Job description

Head of Digital Marketing & Campaigns – Trade Publishing

We're super excited to be working with a well-known trade publisher who is looking to hire a of Digital Marketing & Campaigns, working full time and hybrid (3 days per week in the London office).

As Head of Digital Marketing, you'll be the creative force behind campaigns that get readers talking and books flying off the virtual shelves. This is a strategic but hands‑on role where you'll build smart paid funnels, dream up standout author launches, and scale audience growth across every digital platform.

Key Responsibilities

• Plan and run paid acquisition campaigns across social and retail advertising platforms.
• Build creative, author-focused campaigns and integrated content strategies.
• Drive email list growth and engagement, ensuring strong activation and retention.
• Measure performance, run tests, and optimise campaigns for cost‑efficient growth.
• Manage a small in‑house team as well as external freelancers and partners.

Skills We're Looking For

• Proven track record in multi‑platform paid advertising and email acquisition.
• Strong analytical and reporting skills.
• Demonstrated team leadership and experience managing stakeholders.
• A confident storyteller with a strong understanding of commercial fiction audiences.

If this role is just that next step you are looking for, please do get in touch, we would love to hear from you.

Inspired Search & Selection are a publishing recruitment specialist who operate an Equal Opportunities policy. We treat all employees and job applicants fairly and equally regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status.